Zhang Kuo, President of Alibaba International Station: The industrialization of AI is the most important factor of change in the current foreign trade field.

The content that needs to be rewritten is: [Text/Observer Network Zhou Yi, Editor Zhang Guangkai]

Can I still engage in foreign trade business if I don’t understand foreign languages?

With the support of artificial intelligence and other technologies, maybe people can really

On August 24, Alibaba International Station released its first artificial intelligence (AI) foreign trade product. According to live demonstrations, even merchants who do not understand foreign languages, have no experience, and lack professional talents can still communicate with overseas customers through this set of AI products and release products that are in line with overseas market trends. AI technology can be applied to almost all aspects of foreign trade transactions, and it has also initially demonstrated its advantages in terms of cost savings

At the release site, rewrite the content: Zhang Kuo, the president of Alibaba International Station, said that artificial intelligence has now entered a long-term development stage that is integrated with industry. He believes that with the help of artificial intelligence, the threshold for foreign trade will be greatly reduced, and aspects such as language, talent, and product selection will no longer be problems. The core work of foreign trade practitioners will be to make decisions and develop products with the help of artificial intelligence

Rewritten content: Zhang Kuo is the president of Alibaba International Station

Most of Alibaba International Digital Business Group’s businesses are overseas, mainly targeting overseas consumers and small and medium-sized enterprises, including retail and wholesale businesses. After the 16N reform, Alibaba International Digital Business Group still maintained the rapid growth momentum of Alibaba e-commerce. In the March quarter of this year, the growth rate of Alibaba’s international business unit increased by 29% year-on-year; in the June quarter, the group’s revenue increased by 41% year-on-year

The application of technologies such as AI may bring more changes to China’s e-commerce overseas story and become a new opportunity for Alibaba’s international business

Financial report screenshots need to be rewritten

Taking the actual operation of aromatherapy candle merchants as an example, Alibaba International Station demonstrated some new changes brought about by artificial intelligence products at the launch site

For example, merchants only need to use the Chinese they are most familiar with to write titles and product introductions, and then click "Intelligent Optimization". AI will combine the product characteristics and search hot words of Alibaba International Station to refine products that are more in line with overseas needs and have more selling points. English title and introduction. Interestingly, overseas aromatherapy customers on Alibaba International Station pay more attention to themes such as "handmade" and "environmental protection", and AI will automatically add these contents to the title

What needs to be rewritten is: the pictures of the demonstration materials

In addition, the participants also showed strong interest in functions such as "intelligent generation of product images" and "one-click generation of product introduction videos"

With the help of AI, merchants no longer need to go out to take photos. According to the demonstration, merchants only need to complete the text introduction and click "Composite Picture" to generate multiple product pictures of different scenes and styles. These pictures are adapted to the aesthetic characteristics of overseas buyers. Similarly, merchants only need to upload a basic video material in the background, and after 1-3 minutes of processing, they will get a video with English subtitles, background music and human voice commentary added to the selling point of the product

Preliminarily, this can help many businesses reduce a considerable part of their costs

Among the AI products released this time, the "Business Assistant" will be open to Alibaba International Station merchants, while OKKI AI will be open to all merchants in the industry. Zhang Kuo said that the AI industry has entered a long-distance running stage, and people must have a certain understanding of current AI products, including their forms and models. "This is a process of continuous polishing and iteration"

The results of our own survey show that more than 50% of merchants have used at least one or several AI products. "Zhang Kuo said at the press conference, "I personally have had many exchanges with North American and large manufacturers and domestic entrepreneurs. We deeply feel that everyone has a common understanding of AI industrialization: it is the most important variable in current foreign trade. "Zhang Kuo hopes to help each merchant create his own "small model" in the future, which requires the platform, merchants and external ecosystem to work together to polish and iterate

Zhang Kuo said when communicating with the media that we have used various models regarding whether the AI products released this time use Tongyi models. The current model is a self-built model based on the foreign trade scenario from beginning to end, but in different scenarios, we need to solve different problems, so we accept different models and choose models that are more practical to solve problems in specific scenarios, including open source Models we are all using

The industrialization of AI and the promotion of large industrial models have become the consensus of many industries and companies, not just limited to foreign trade

JD.com launched the Yanxi large model at the 2023 JD Global Technology Explorer Conference and JD Cloud Summit in July this year. The model is designed to be applied to knowledge-intensive tasks such as retail, logistics, finance, health, and government affairs. type industrial scene. In June, Tencent announced for the first time the research and development progress of the Tencent Cloud industry model. Relying on the Tencent Cloud TI platform, Tencent has built a selected store of industry large models to provide customers with one-stop MaaS (Model-as-a-Service) services to help build exclusive large models and intelligent applications. In addition, in April this year, Alibaba Cloud announced the launch of the "Tongyi Qianwen Partner Program", planning to train and apply the "Qianwen Exclusive Large Model" in different industries

In the future merchant side and enterprise side markets, artificial intelligence may bring more opportunities to China

Recently, the China Enterprise Development Research Center of the Xinhua News Agency Research Institute released the "Artificial Intelligence Large Model Experience Report 2.0". This report shows that China's large model products have made significant progress. The report pointed out that more than half of the large-scale model process has been completed, and artificial intelligence has entered thousands of households and has become the focus of attention. Zhou Hongyi, founder of 360 Group, believes that large models have real development opportunities in the enterprise market. Large models have the potential to lead a new round of industrial revolution, provided they enter thousands of households and provide support and empowerment for all walks of life

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