Email marketing is one of the oldest yet most effective ways to reach and interact with potential and existing customers. Email has an impressive ROI of $36 for every $1 spent, making it an essential part of any successful digital marketing strategy.
In this article, I list five of the best WordPress plugins for email marketing, highlighting their features and pricing tiers. Most of these plugins have free plans, but these plans have limitations. Ultimately, your choice will depend on how much you can spend and how many features you need.
These are the five plugins we will introduce (in no particular order)
MailerLite’s official signup form plugin makes it incredibly easy to grow your newsletter subscriber list from your WordPress blog or website. You can choose one of the dozens of pre-built web forms they offer, or build your custom form from scratch.
After you install and activate the plugin on your website, it will automatically connect your WordPress forms to your MailerLite email marketing account. You can then use the widget to place the form in your sidebar, or use a shortcode to place it wherever you want.
To connect your account, you simply enter your MailerLite account API code and you're set up.
You can use MailerLite for free until you reach 1,000 subscribers, after which you must upgrade to a paid plan.
This free plan limits you to:
The main features included in this plan are:
These features are enough to start writing a simple newsletter, but after 1,000 subscriptions, you'll need to upgrade to a paid newsletter with more features.
This plan allows you to build a newsletter with up to 100,000 subscribers while giving you some great features.
With this plan, you get:
This plan gives you all the features included in the free plan, plus:
This plan is perfect if you sell digital products. Dynamic emails help you personalize your messages, and you get access to unlimited templates, websites, and blogs.
Like Grow Your Business, the Premium version allows you to create a newsletter for 100,000 subscribers. However, it removes limitations and adds live chat support:
This plan gives you the same features as the Growing Business Plan, with the addition of:
The Enterprise plan allows you to manage newsletters with more than 100,000 subscribers. This plan is ideal for large businesses.
Here’s what you get from the Enterprise plan (in addition to what’s available in Growing Business):
ActiveCampaign is an all-in-one marketing automation plugin that allows you to set up forms, live chat, website tracking, and email newsletters on your WordPress website or blog.
Lite plan is for solopreneurs who need ease of marketing. It limits each account to only one user.
Features included with this plan:
Unlike MailerLite, ActiveCampaign pricing is independent of your subscriber count. So whether you have 1,000 subscribers or 10,000 subscribers, your price remains the same.
Plus plan is for smaller teams focused on building great experiences across the entire customer lifecycle. This plan limits usage to three users per account.
As for features, you get everything included in the Lite plan, plus:
The Professional plan is for teams that want to experiment and optimize their marketing efforts. This plan limits a maximum of five users per account.
Here you get all the features included in the Plus plan, and then you also get:
Predictive sending allows you to send emails at times when recipients are most likely to open them. You can also integrate Salesforce and Microsoft Dynamics 365 to enhance your marketing campaigns.
This program is for growing teams in large organizations who want to personalize marketing at scale. You can create up to ten accounts in this plan.
This plan gives you all the features included in the Professional plan, plus:
GetResponse Forms plugin is another great plugin for adding email opt-in forms to your WordPress blog/site and building newsletters. The plugin is also easy to set up and use.
The plugin offers dozens of pre-built opt-in forms that you can use. If you wish, you can build your website from scratch and integrate it into your website. Supported placement areas are:
This free version allows you to make up to 500 connections. To go beyond this, you need to upgrade to a higher plan.
Features included in this plan include:
Please note that $13.24 is only valid for up to 1,000 contacts. With this plan, you can choose from 2,500, 5,000, and 10,000 contacts, but each step will cost more.
As for features, you get everything included in the free plan, plus the following:
Like Email Marketing, the $41.24 per month price is only available for 1,000 contacts or less. You can also choose 2,500, 5,000, etc. for higher prices.
As for features, you get everything included in the email marketing plan, plus the following:
Finally, you have the Marketing Plan, starting at $82/mo (for 1,000 contacts or less). You can upgrade to a higher limit, but you'll pay more just like the previous plan.
As for features, you get everything included in the Automation Plus plan, plus the following:
Mailchimp is arguably the most popular and widely used email marketing software in the world, powering newsletters for thousands of businesses today. The Mailchimp for WordPress plugin allows you to integrate Mailchimp into your WordPress website for email marketing.
You can use it to create beautiful and accessible signup forms, or integrate with any other existing form on your WordPress site, such as contact, comment, or checkout forms.
MailChimp’s free plan limits one user per account and includes email support for the first 30 days.
As for features, you also get:
As the name suggests, this plan gives you all the basic features you need to get started for just $13 per month. It limits you to 3 user accounts, 5,000 emails per month, and offers live chat support.
In addition to the features included in the free plan, you also get:
Email scheduling is a good reason to choose the Basic plan over the Free plan.
This plan starts at $20/month and gives you access to 5 user accounts, 6,000 emails per month, and live chat support.
In addition to the features included in the Essentials plan, you also get:
This plan gives you access to their state-of-the-art tools, unlimited contacts, and 150,000 emails per month. You also get phone and priority support, something you don’t get with other plans.
The new features are:
ConvertKit helps you get more leads, sell more products, and send relevant email communications by simply adding an email marketing capture form anywhere on your WordPress site.
The free plan limits you to a maximum of 300 email subscribers, after which you must upgrade to a paid plan.
With the free plan you get:
The Creator Plan allows you to send emails to over 300 email subscribers. In addition to all the features available in the free plan, you also get:
Suitable for mature creators to expand their business. This plan gives you access to:
Now there you have it – the 5 best WordPress plugins for email marketing that can help you take your business to the next level. These plugins are easy to use and offer tons of features to help you create and send effective email campaigns, thereby increasing your marketing ROI. Hopefully this list will help you find the right plugin for your business and get more from your email marketing efforts.
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