'Jidu' brand transforms into 'Jiyue': Baidu and Geely join forces to launch smart car revolution

According to news on August 24, the smart car brand "Jidu" jointly developed by Baidu and Geely has recently completed its name change and officially changed its name to "Jiyue", which caused a stir in the car circle.

On January 11, 2021, Baidu announced that it would cooperate with Geely to establish Jidu Smart Car Company, planning to enter the automotive industry. However, this brand has recently attracted widespread attention in the industry after changing its name. The partnership originally led by Baidu seems to have changed, with Geely Holding Group becoming the main controlling party of the new company, while Baidu is providing more technical support.

This name change has brought about a series of changes, from model naming to brand positioning. The first Jiyue model officially unveiled is named "Jiyue 01", which heralds a new starting point for Baidu and Geely in the field of smart cars. According to information released by the Ministry of Industry and Information Technology, the parameters of Jiyue 01 are very similar to the previously released ROBO-01, maintaining a high sense of technology and innovation. Body size is larger than Tesla Model Y, equipped with a 3D unbounded integrated ultra-clear large screen and a U-shaped steering wheel, is equipped with the latest self-driving technology independently developed by Baidu.

According to the editor's understanding, the company behind the Jiyue brand "Hangzhou Jiyue Automobile Technology Co., Ltd." was established on August 9 this year. Geely holds 65% of the shares and Baidu holds 35%. This marks a change in Baidu's status in the new company, from a former major shareholder to a partner. Although Baidu has a smaller stake in the new company, its technology is still one of Jiyue's important selling points. Through this cooperation, Baidu can apply its years of autonomous driving technology and artificial intelligence technology to the field of automobile manufacturing, bringing differentiated competitive advantages to the Jiyue brand.

The launch of the Jiyue brand will also trigger more intense competition in the new energy vehicle market. In recent years, China's new energy vehicle market has continued to grow, with major manufacturers competing to launch new models. However, with the gradual withdrawal of subsidy policies, market competition has gradually entered a fierce stage. As a new car-making force, the Jiyue brand faces competition from well-known brands such as Tesla and NIO. Although it has advantages in technology and innovation, it also needs to deal with tight market supply and demand and fierce competition.

Overall, the name change of the smart car brand "Jiyue" and the debut of the first model of the smart car brand cooperated by Baidu and Geely mark the in-depth cooperation between the two parties in the field of smart cars. . Although brand dominance has changed, Baidu's technical strength is still the core advantage of the Jiyue brand. In the increasingly fierce competition in the new energy vehicle market, how Jiyue finds its position in the market will be a focus worthy of attention.

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