TrendForce: TV brand manufacturers are on the verge of losing money in Q3 and have lowered their full-year global TV shipment forecasts

According to news from this site on August 22, TrendForce released the latest panel industry chain supply, demand and price report.

This site noticed that in late August 2023, the prices of TV panels of various sizes still maintained an upward trend, while the prices of various sizes of monitor panels and parts Notebook panel prices also increased slightly:

According to TrendForce analysts, in order to maintain the growth momentum of the TV panel market, panel manufacturers have After that, they still chose to continue to control production. However, as brand owners were unable to fully reflect the increase in TV panel prices in order to maintain sales, some brands began to face financial losses in the third quarter

According to reports, Chinese TV manufacturers are preparing for Double 11 Stock preparation is expected to reach its peak at the end of September. This is expected to drive TV shipments up 11.9% in the third quarter to 52.24 million units, which is still 1.3% lower than TrendForce's previous estimate. Global TV shipments are expected to be reduced to 198 million units this year, a year-on-year decrease of 1.5%

According to TrendForce, TV brands reached the peak of panel procurement in September, and procurement in the fourth quarter is expected to be A further decrease of 7.3%. Therefore, careful control of output remains the key to maintaining TV panel prices

Reference:

• "Panel Price丨Panel Price Trend in Late August 2023"

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