Smartphone price adjustment: Cost pressure and market deterioration have far-reaching impacts

According to news on August 18, the recent developments in the smartphone market price have attracted widespread attention. According to industry sources, some mobile phone manufacturers may face price increases for their flagship smartphones due to changes in the market and production costs. It is expected that the flagship series of products from well-known manufacturers such as Google, Apple, Samsung and Xiaomi may be affected, and the price increase may be as high as US$200 (approximately RMB 1,457)

According to our understanding, the overall environment of the smartphone market It is gradually getting worse, and some analysts believe that market recovery may be delayed until 2024. At the same time, Qualcomm's Snapdragon 8 Gen 3 platform is priced relatively high and is expected to be more expensive than the previous generation Snapdragon 8 Gen 2 platform, which may have a negative impact on the production cost of mobile phones

With rising prices, various manufacturers are facing varying degrees of challenges. Some components of the Apple iPhone 15 series have higher costs, such as the new A17 bionic chip, a body made of titanium alloy, and innovative technologies such as periscope telephoto cameras. At the same time, Apple is also affected by U.S. inflation, which has also brought certain uncertainty to product pricing

Google is also facing a similar situation. It is predicted that Google's upcoming Pixel 8 series will be equipped with the new Tensor G3 chip, and the screen and camera will also be improved, which may lead to an increase in product prices. Therefore, consumers may need to be mentally prepared that rising mobile phone prices may become a trend for some time in the future

In general, although major mobile phone manufacturers are facing cost pressures and the impact of market changes, they product strategies and pricing policies may vary. The future development of the mobile phone market will also be jointly affected by these factors

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