Jia Yueting sticks to high-end positioning: FF will never launch products below 500,000 yuan

FF Company announced at a grand conference last weekend that it will officially deliver the first FF 91 2.0 Futurist Alliance model this weekend. This news has attracted widespread attention in the industry

FF Company founder Jia Yueting It was emphasized at the press conference that the target audience of the FF brand is mainly high-end users, so the company has decided not to launch products below 500,000 yuan, including the 71 series that may be launched in the future, and its price will not be below 500,000 yuan. . This decision demonstrates the FF brand’s firm positioning in the high-end market

FF 91 2.0 Futurist Alliance, known as the pinnacle of intelligent technology, comes with a hefty price tag of $309,000 and a limited global production of 300 units. This pricing positions it in direct competition with luxury brands like Porsche and Maybach, showcasing FF's ambitious presence in the high-end electric vehicle market.

In addition, FF also launched in 8 A grand new car delivery ceremony was held on March 12. Jia Yueting personally drove the FF 91 2.0 Futurist Alliance and handed the first car to the first top user. This event marks that FF has officially entered the revenue stage and begun a complete closed-loop operation. This is an important milestone in the company’s development.

According to the editor’s understanding, the high price of FF 91 2.0 Futurist Alliance and The limited production strategy further highlights FF’s positioning of scarcity and high quality. Although FF has previously encountered financial difficulties, this delivery marks the company's move towards profitability

According to financial data, as of March 31, 2023, FF's total assets were 5.75 billion, with total liabilities of $319 million. Although the company's cumulative losses have reached US$3.55 billion, the launch of high-value models indicates that the company is expected to reverse its losses

FF announced that it will issue a shareholder letter after the close on August 21, covering the second quarter of 2023 financial report, and plans to hold a performance communication conference call with investors and the public to explain in detail the company's financial status and development strategy

FF's strategic adjustment and the delivery of the FF 91 2.0 Futurist Alliance model not only mark the company's entry into At the profit stage, it also demonstrated its determination and strength in technological innovation and brand positioning

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