vivo breaks through in the Indian smartphone market in 2023, surpassing Samsung to seize the leading position!

According to data from the International Data Corporation (IDC), as of the second quarter of 2023, the vivo smartphone brand has achieved impressive results in the Indian market, successfully surpassing the technology giant Samsung and becoming the largest smartphone manufacturer in India. Business

In this quarter, vivo ranked first with a market share of 16%, which increased from 14.5% in the same period last year. It is worth noting that vivo’s shipments also increased by 7.4%. In comparison, Samsung ranked second, with its market share declining from 16.3% in the second quarter of 2022 to 15.7% in the second quarter of 2023. Realme ranked third and encountered serious challenges. Its shipments fell by 29.8% year-on-year, causing its market share to drop from 17.5% to 12.6%. OPPO ranked fourth, with a market share of 11%, and shipments fell by 7.4%

Xiaomi's shipments fell by 39.4%, which was the largest decline among all brands biggest. Due to this reason, Xiaomi's market share in the second quarter of 2023 dropped sharply to 11% from 17.6% in the second quarter of 2022. For brands such as Xiaomi and realme, which have always relied on online sales channels, this is undoubtedly a huge setback

According to the editor’s understanding, the shipment volume of the Indian smartphone market in the first half of 2023 was 6,400 million units, down 10% from the same period last year. However, the market saw 10% growth in the second quarter, with shipments increasing by 34 million units from the previous quarter, but still down 3% compared to the same period last year

Shipments in online channels fell by 15%. In contrast, offline channels grew by 11% and accounted for 54% of the overall market share. This trend has had a significant impact on brands that rely on online sales, especially brands such as Xiaomi and realme, resulting in a significant impact on their market shares.

In summary, vivo’s performance in the Indian market is very good. Successfully surpassed Samsung and became the top smartphone manufacturer. However, the intensity of market competition has also caused concerns, so major brands need to continue to work hard to find new growth drivers to maintain a competitive advantage in the highly competitive Indian market

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