The AIGC trend has spread to the game industry, and Giant Network and Alibaba Cloud have reached a 'game + AI' cooperation

On July 14, Giant Network and Alibaba Cloud announced a comprehensive cooperation on "Game AI". The two parties signed the "Memorandum of Comprehensive Cooperation between Giant Network and Alibaba Cloud on "Game AI"" in Shanghai.

According to the memorandum of cooperation, Alibaba Cloud and Giant Network will cooperate to build an intelligent computing platform that integrates games and artificial intelligence. Based on Giant Network's game research and development platform, Alibaba Cloud Tongyi Qianwen large model and AIGC product capabilities, the two parties have carried out comprehensive cooperation to create AI scenario implementation projects in the gaming field.

Alibaba Cloud Damo Academy will also provide in-depth technical support for the cooperation between the two parties. ModelScope, currently the largest AI model open source community in China and maintained under the leadership of Alibaba Cloud Damo Academy, will combine the business demand scenarios of Giant Network to conduct scene mining of AI creation tools and game AI gameplay, continue to iteratively upgrade model capabilities, and improve products. performance.

Giant Network said that AI technology will bring disruptive changes to the game industry, and Giant Network attaches great importance to the "game AI" layout. Shi Yuzhu, chairman of Giant Network, said at the beginning of this year that the combination of game AI is the future trend and direction of the game industry, and the essence of the combination of the two will greatly enhance game play in game planning. Currently, AIGC tools have been applied to the development of all game projects at Giant Network.

Based on Giant Network's strategic layout of "Game AI" and relying on Alibaba Cloud's technology in the field of large models, the two parties will jointly create a "Game AI" cooperation project. On this basis, the two parties also reached a comprehensive partnership. Giant Network and Alibaba Cloud will cooperate extensively in the fields of cloud gaming, cloud computing, network and security, AR/VR, and overseas gaming to jointly create a future.

According to the "2022 China Game Industry Report" released by the Game Working Committee (GPC) of the China Music and Digital Association and the China Game Industry Research Institute, the actual sales revenue of the Chinese game market in 2022 was 265.884 billion yuan, a year-on-year decrease of 30.629 billion yuan. It dropped by 10.33%, the first negative growth in recent years. In addition, the number of game users in China will be 664 million in 2022, a year-on-year decrease of 0.33%. The number of users has also declined for the first time in the past decade. The number of game users in my country has officially entered the era of stock market.

According to the Soochow Securities research report, due to sufficient reserves of new games and the promotion of artificial intelligence, the industry’s valuation and performance are expected to recover. On the valuation side, the cost reduction and revenue increase of AI-enabled games are gradually being implemented in the industry. Major manufacturers are actively embracing AI. Some manufacturers have improved human efficiency and reduced 2D art costs. At the same time, "AI" gameplay such as AI NPC will be available within the year. Products are being launched one after another, and AI technology will continue to improve. AI's role in reducing costs and increasing revenue in games is expected to gradually be reflected, forming a long-term catalyst for valuation increases.

Source: Blue Whale Finance

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