Worried about their image being misused, Hollywood actors demand payment for AI clones

Worried about their image being abused, Hollywood actors demand payment for AI clones

IT House Today (June 6) news, according to the British "Financial Times" report, as part of this week's new contract negotiations with movie studios and entertainment companies, the Hollywood Screen Actors Guild has begun to discuss the era of artificial intelligence There’s the question of pay, how live performers should be paid for the work of their “digital doubles.”

Hollywood actors and actresses have long been uneasy about the disruptive potential of AI, fearing that the technology could lead to the elimination of screenwriters, voice actors and other jobs. Actors are also worried about losing control of their own image, as AI technology has been used to create "deepfake" videos based on the likenesses of actors such as Keanu Reeves and Tom Cruise.

Duncan Crabtree Ireland, chief negotiator of the Hollywood Screen Actors Guild, said: “We have been paying close attention to the rapid development of generative AI technology in the past 18 months, and it has affected Our members’ work.”

The Hollywood Screen Actors Guild will begin finalizing a new three-year contract with Hollywood studios and entertainment companies on Wednesday. Ireland said the union's top priority was to ensure actors had a right to know about AI doubles created using their likenesses and that they were paid fairly for the digital doubles' work.

Ireland said: “We don’t want to see Hollywood actors being paid less and less in competition with their own digital doubles. All our members’ jobs need to be negotiated on top of a certain minimum guarantee, and the agreement is reached. The starting point for this goal is to get large companies to pay for portraits created by AI."

An experienced negotiator added: "George Clooney may only be able to make two or three movies a year, but with a digital double, you may be able to make him six movies. As long as you can do it With fair compensation, AI can also be an opportunity for actors."

According to previous reports from IT House, the Hollywood Screenwriters Guild, which previously went on strike due to the failure of salary negotiations, is more opposed to AI. They have clearly expressed concerns that the development of AI technology will cause screenwriters to lose their jobs. Against this background, whether the Hollywood Screen Actors Guild can reach new agreements with major companies has attracted more attention from the outside world.

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