Apple's head-mounted display Vision Pro is difficult to maintain the life of the Metaverse. I am more optimistic about naked-eye 3D

In the early morning of June 6, Beijing time, Apple held the 2023 Worldwide Developers Conference (WWDC23 for short).

Brief summary, at WWDC23, Apple’s chip replacement plan was fully launched and the software system was refreshed. The virtual reality device Apple Vision Pro finally caught up with the tail end of the Metaverse craze.

At WWDC23 a year ago, Apple released the M2 chip. At WWDC23, Apple announced that the M2 chip has replaced the chips provided by Intel on many devices. Apple has taken an important step in "de-Intelization", which has a great impact on Intel. It's a big blow.

The software system is a regular refresh. iOS, iPad OS, macOS, watchOS, and tvOS have all made progress. However, it can be seen that as the user scale expands, more and more factors need to be considered, and performance upgrades between versions It has also become smaller, and the huge user base has become an important factor binding Apple's hands.

Apple’s development of virtual reality equipment has long been widely publicized by the outside world. The release of Apple Vision Pro can be said to be a result of continued research and development. Apple has finally caught up with the tail end of the Metaverse craze.

Customized chip R1, brand-new operating system, and more than 5,000 patents, Apple’s investment in virtual reality equipment is evident.

The low price of US$3,499 is about 25,000 yuan, which is almost twice the price of the highest-priced iPhone.

The super performance of the Apple Vision Pro shown at the press conference is some of the features of the head display, but most of them do not have exclusive advantages, and many of the features are customized versions developed to adapt to the weaknesses of the head display. However, the price of Apple Vision Pro is high and it is still early in the market. Although it has given a shot in the arm to the Metaverse, it cannot prove that it has been resurrected.

This conference is originally for developers. I don’t know how many developers will develop special applications for this device. Similar to the hardware launched by Meta, the creator of the Metaverse concept, Apple Vision Pro also has an ultra-high price threshold, which will obviously affect purchase intention and also affect the enthusiasm of application developers.

Compared with the "Yuanverse" head-mounted display, I am more optimistic about the application of naked-eye 3D on mobile phones, platforms, TVs, computers, large screens in theaters, etc. in the near future.

(The picture shows the NBA Finals broadcast live by Migu on ZTE nubia Pad 3D naked-eye 3D at the Beijing Communications Exhibition)

Back to the Metaverse, Meta has heated up the Metaverse, and many people around the world have followed suit. However, so far, AR, VR, digital human and other technologies have not been able to be effectively integrated into a "killer" application. On the contrary, After the Metaverse encountered obstacles and Meta adjusted its strategy, the pessimism of capital was alleviated.

A very likely trend is that the concept of the metaverse will be mentioned less and less, while big data, artificial intelligence, XR, digital humans, etc. will develop rapidly in broader fields. At present, the rapid improvement in the transmission speed, capacity and network computing power of communication networks has provided a good foundation for more fields to become more "smart".

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