The 4th Sohu Creator Conference focuses on the construction of the creator ecosystem and will launch artificial intelligence creation assistance tools in July

On May 30, the 4th Sohu Creator Conference was held in Beijing. The theme of this conference is "Endless Life". Guests and leading creators from different fields gathered together to discuss their insights and thoughts on content creation, and explore the connotation of long-termism in the exchange of opinions.

Zhang Chaoyang, founder, chairman and CEO of Sohu, Ph.D. in physics, delivered a speech on the spot. He introduced Sohu’s complete content system and Sohu account’s product content features from a product perspective.

Zhang Chaoyang said, "The biggest trend of the Internet in the past ten or even twenty years has been the process from the head to the long tail, that is, from the channel to the account, from the media generated by the editorial department to the self-media Process. Sohu accounts follow this trend and turn previous channels into accounts."

In the past year, the content of Sohu account has maintained a high level of reading scale, and users have achieved good development.

In terms of content, Sohu’s traditional advantage areas such as social hot spots, military, sports, and entertainment are still the areas of greatest interest to Sohu netizens; at the same time, Sohu’s construction of general knowledge fields such as science popularization, education, and humanities is also The results are obvious, with the content volume increasing by 75% in the past year; in the future, we will further support creators with professional capabilities and continuously update the platform’s incentive policies to deliver more valuable content to users.

In terms of platform operations, Sohuhao provides better services to creators by initiating interest-based topics, co-creating high-quality IP with authors, and continuously developing product functions. In addition, it continues to promote AIGC research. It will be launched in July this year. Launch artificial intelligence-based creative assistance tools for creators.

Yang Tian, ​​the person in charge of Sohuhao and senior director of Sohu Media Intelligent Media R&D Center, emphasized that "continuous growth" is Sohuhao's attitude in making products. He said, "Accompanying creators to continue to express and providing more voices worth hearing for society is Sohu's long-term mission as a platform."

How to make more users familiar with valuable knowledge? What does the wave of content innovation bring? In an era when digital media is subverting traditional communication methods, what aspects need to be re-examined? What experiences can be learned from those working in the content industry? Keynote speeches by several guests provided answers to the above questions.

The keynote speech was titled "Entrepreneurs are the rarest resource" and was delivered by Jia Kang, the founding director of the China New Supply-side Economics Research Institute. He emphasized that in the field of content creation, no matter what form of creation, individuals also need to learn from the connotation of entrepreneurship and have persistence and resilience. "Those who can stand out in the fierce competition and withstand the test of the environment and the market must have personal perseverance and long-term belief."

Xu Ting, as the founder and chairman of SXR Technology Think Tank, macro-analyzed the wave of content innovation from three perspectives: innovation, challenge and thinking. He believes that the future will call for more high-quality creators, and points out that “in this digital era of reconstruction, subversion, and innovation, we need to rethink the role and value of creators. Now, creators play a more important role than creating works. , need to be responsible for the dissemination, promotion and maintenance of the work.

As the founder and CEO of MCN, Murong Chengqi brought his entrepreneurial experience in the content industry to the scene, and split the content production methodology into five parts, namely "Clear track selection" ", "Create distinctive characters and labels", "Use storytelling to build a sense of identity", "Use short video thinking to guide content creation", "Complete the business closed loop". He believes that "the core of IP creation is to continuously produce high-quality content. The essence of traffic is the attention brought by content. The ability to continuously produce high-quality content is the core ability to create IP to obtain traffic and form a closed business loop. When such capabilities are formed Don’t be afraid of changes in media, because good content has audio.”

When blogger Tao Baibai shared her blogging experience, she emphasized the importance of adhering to the original intention and long-term thinking. “The core principle of long-termism has to be finding satisfaction and passion in what you do and ultimately getting positive feedback,” he said.

Talking about the value of "long-termism" and the meaning of "endless life", Zhang Chaoyang said, "What I see is a very bright era, an era very full of opportunities. This era is the golden age of personal creation. Everyone can have their own skills, as long as you insist on spreading some value that can be brought, persist in it, and eventually you will be able to do it."

The above is the detailed content of The 4th Sohu Creator Conference focuses on the construction of the creator ecosystem and will launch artificial intelligence creation assistance tools in July. For more information, please follow other related articles on the PHP Chinese website!