Female celebrity sells clothes live? Merchant AI face-changing

2023-05-26 09:24:27 Author: Zhao Wusheng

Nowadays, many merchants have used live streaming as a means to bring goods, but many merchants do whatever they can to sell goods, and sometimes even do not use their real faces. According to netizens, many e-commerce live broadcasts use AI face-changing technology to replace the faces of a large number of celebrities.

Recently, many women's clothing brands have used AI face-changing technology during live broadcasts. In order to avoid infringement of rights and interests, merchants use their real faces during live broadcasts, because their identities will be revealed when they turn around and lower their heads. However, face-changing technology will be used during video playback. The Beijing Evening News pointed out that this approach is "an act of deliberately informing consumers of false information or deliberately concealing the true situation to induce consumers to make wrong expressions of intention" and constitutes fraud. Therefore, this kind of use of technology to deceive consumers cannot be tolerated.

The above is the detailed content of Female celebrity sells clothes live? Merchant AI face-changing. For more information, please follow other related articles on the PHP Chinese website!