The current popularity of the live broadcast industry is obvious to all, but recently a popular model of "no appearance, only voice control" has emerged. This is - voice live broadcast. At the same time, the business model of live voice broadcast also triggers thinking. The live broadcasting industry seems to have always been hot, but behind the fire there has never been peace. For example, handsome and beautiful anchors earn more than 10,000 yuan a month, and which female anchors are together with male anchors, there are also various hot PKs, and small live broadcast platforms are unable to work. Wait. In fact, compared to video-type live broadcasts, there is another live broadcast model that has a lower threshold and does not require appearance to earn a living, which is quietly emerging.
Diversification of live voice programs to meet different business models
1. Course learning: Many advertisements such as BBK tutoring machines can be directly online Conduct one-to-one lecture courses and study online.
2. Talk show: Those who like humor can use live voice broadcast to perform talk shows, cross talk performances, imitations, etc. You can fully show your humorous side and bring joy to more people
3. Multi-person voice chat room: You can develop a multi-person voice chat room according to your own interests and positioning style. Use dramas, movies, TV, topics, go to Mailianmai, etc. to make friends with similar interests through topics of interest to expand your social skills.
4. Game blackout: There are many games now that allow real-time voice communication, such as the currently popular "Honor of Kings"
, "Peace Elite", etc., together with teammates Open black, compete, and enjoy the fun of the game.
5. Knowledge explanation: Live voice knowledge explanation based on the field you are good at. For example, if you are good at the skin care industry, you can teach people online how to distinguish your skin type and which type of skin care products are suitable for you. , this is more important for women; secondly, you can teach about maternal and infant knowledge, how to care for children at what time, what good daily necessities can be recommended, or photography, finance and economics, etc. Health and wellness, etc. can all be explained in language live broadcasts. You can learn while playing and enrich your knowledge.
In addition, the voice memory of the voice software is small, which avoids the interruption of microphone due to insufficient memory and ensures that users can be online normally during voice live broadcast; therefore, voice chat and live broadcast make it easier to use in social networking The method is more diversified to meet the surrounding environment of the game scene where voice is activated.
Whether it is a voice live broadcast platform or a live broadcast platform, a music platform, etc., the most important thing is how to build a good content ecology, how to make the user experience more streamlined, and how to have a complete and effective review mechanism for resumes, which is the voice platform Difficulties overcome socially.
Nowadays, with the various difficulties faced by video live broadcasts, video live broadcasts may be the next challenge. However, this also allows voice live broadcasts to see business opportunities. On the contrary, this also needs to be a rise. Opportunities and social needs are not necessarily the same.