2023 Baidu AI Marketing China Tour·Nanjing Station Concludes, Using AI to Drive Marketing Innovation and Help Brands Long-term Operation

At the beginning of 2023, AIGC set off a huge technological wave in the field of artificial intelligence. Recently, applications such as language interaction, artificial intelligence-generated photography, and artificial intelligence painting have emerged one after another, once again pushing artificial intelligence into a hot topic of public opinion. As the most staunch investor in the field of domestic AI, Baidu has used AI technology to achieve diversified innovation in marketing and brought unlimited possibilities to marketing.

On May 24, the "2023 Baidu AI Marketing China Tour·Nanjing Station" was grandly held at the Nanjing Hilton Hotel. More than 500 companies attended the event to jointly explore new models of AI marketing and use technology to empower enterprises to digitize. Transformation and development.

The private economy is an important part of the modern economic system, and the high-quality development of the private economy is also an important support for the high-quality development of the Chinese economy.

At the meeting, Jiang Li, Chairman of the Nanjing Federation of Industry and Commerce and Chairman of the Nanjing General Chamber of Commerce, said: “Under the correct leadership of the Municipal Party Committee and the Municipal Government, the Nanjing Federation of Industry and Commerce insists on taking the party’s requirements for the Federation of Industry and Commerce as its first mission and taking The voices of private entrepreneurs should be taken as the first signal and the concerns of private entrepreneurs should be taken as the first perspective to solidly promote the "Serving Private Enterprises 365" action, a service system with the characteristics of the Federation of Industry and Commerce. I believe that when the municipal party committee and the municipal government attach great importance to and Driven by positive actions, our private economy will surely achieve healthier and higher-quality development."

Zhao Qiang, Vice President of Baidu, expressed his gratitude to the entrepreneurs present at the meeting and said in his speech: "In today's Internet era, everyone's attention is constantly being distracted, so we need better ways to reach users. Form and method. Baidu has been advocating "quality, heart, effect, sales" and "whole-chain operation" this year, using Baidu's AI capabilities to help advertisers better connect with users and better serve users. ”

Baidu AIGC empowers a new model of global marketing

Now, with the continuous advancement of AI technology, AIGC cutting-edge applications have entered the public eye, deeply integrated with people's lives, and continue to inspire more "marketing touch points."

At the meeting, Mr. Yu Changyuan, head of Baidu’s Business Strategy Product Department, said that the combination of AIGC and Baidu Marketing generates creative and service-based content, among which creative content includes copywriting tools, avatar digital people, and virtual digital people.

With the support of AIGC capabilities, Baidu has innovated six digital marketing methods including customized digital content, live broadcast & brand launch, brand endorsement, grass planting evaluation, hot event marketing, and cross-border marketing of digital collections. At the same time, with the help of Baidu The advantages of AI technology, through the platform's data capabilities, product capabilities, and full-link capabilities help advertisers manage crowds, accumulate brand assets, and grow business.

Baidu local life has been upgraded to help businesses operate

In order to better serve merchant operations, Baidu has launched a local merchant service solution. Baidu Local Merchant Service has launched solutions for small and medium-sized merchants to help them solve their business pain points.

At the meeting, Baidu Local Product Operations Manager Wang Feng introduced the newly upgraded Baidu Local Benefit Life, which helps local merchants achieve high-value, full-link services through three major solutions: Jimuyu store opening, Benefit membership, and Benefit promotion. Long-term operation.

Secondly, focusing on the local benefits of life, value-added services, Baidu Map membership and other contents, it integrates actual cases and interprets the strategic development direction of local business and the strategy for membership business growth in an in-depth and simple way.

Baidu Together Plan continues to assist enterprises in digital transformation

Small and medium-sized enterprises play an important supporting role in the national economy and social development and are an important cornerstone of promoting high-quality economic development. In order to further assist the growth of enterprises, Baidu Tongtong plans to continue to help small and medium-sized enterprises to carry out digital transformation through products and services, 200 million special funds, 300 million special traffic and other policies, grasp the recovery trend, and use the power of technology to help enterprise growth.

In the future, Baidu will continue to leverage its AI marketing capabilities, relying on the dual-engine drive of "intelligent search and intelligent recommendation" to connect users across the entire chain, and bring diverse marketing elements to more diverse business scenarios to help regardless of size. Thousands of Chinese companies and business individuals in , regions and regions are exploring new possibilities for growth.

Yangzi Evening News/Ziniu News reporter Xu Xing Zhang Zhong

Proofreading by Faye Wong

The above is the detailed content of 2023 Baidu AI Marketing China Tour·Nanjing Station Concludes, Using AI to Drive Marketing Innovation and Help Brands Long-term Operation. For more information, please follow other related articles on the PHP Chinese website!