The AI ​​revolution has entered the game market, how should developers respond?

2023 is also known as the "first year of AI".

Since the beginning of this year, good news about AIGC's technological breakthroughs have continued to come out. In the game market, which has always been at the forefront of technological exploration, manufacturers have also begun to try and verify the implementation of AI.

01

Menacing

What can AIGC do for games?

At present, AIGC can be widely used in many scenarios such as game development and distribution. Among them, AI painting, intelligent NPC, AI dubbing, AI plot copywriting, etc. are the most discussed and widely used by game manufacturers. several areas.

As an indispensable part of the game development process, game original painting is often the key to making the project first arouse players' interest through visual impact. Therefore, many game development teams will spend a lot of time and capital costs to improve the project's quality. Art competitiveness.

Therefore, when AI painting tools such as Stable Diffusion quickly completed functional iteration and maturity in just a few months, more and more developers began to develop projects in order to improve the output efficiency and quality of game art. Try using AI painting tools during the process.

AI Painting Effect

The rational use of AI painting tools will bring about a very significant improvement in game development efficiency. Wang Chuanpeng, senior technical director of Sanqi Interactive Entertainment Group, once said directly: "For the generation of 2D original paintings, we used to count them on a weekly basis. Now Original paintings are produced on a daily basis."

Another application direction of generative AI models such as ChatGPT in games is to create “personality simulation” intelligent NPCs.

With the help of AIGC tools, NPCs can give different reactions and dialogues to player interactions within the system's preset character personality and background framework, thereby greatly improving the richness and immersion of the player's experience. At present, the mobile game "Ni Shui Han" has taken the lead in announcing that it will try this mode in the game.

In addition, in the process of game development and operation, there have been cases where manufacturers have tried to use AI tools in aspects such as scene modeling, plot copywriting, UGC gameplay, and purchase material production. Perfect World mentioned in its investor relations activity record in April that they have applied AI-related technologies to intelligent NPCs, scene modeling, AI painting, AI plots, AI dubbing, etc. in the game.

It can be seen that AIGC technology, which is gradually integrated into the entire process of game development and operation, is becoming a "must-have weapon" for game manufacturers.

02

Change Current

How can developers seize opportunities?

The current change is full of challenges and opportunities!

Nowadays, my country's game market has entered a stage of slowing down stock competition. Against this background, AI tools that can "reduce costs and increase efficiency" and can also take into account both "quality" and "quantity" have emerged to facilitate game development. They brought a new breakthrough. Proper use of AIGC tools will significantly improve game development efficiency and product market competitiveness. This is also the fundamental reason and ultimate goal of more and more game companies rushing to deploy AI.

But in the actual implementation of new technologies, which development links can be helped by AI? Which AI tools can be used together? How should it be used? Most game developers still have no idea about these most critical issues. Indeed, although many game art teams have begun to use AI painting tools to improve drawing efficiency, there is still a question mark whether this kind of individual combat-style use of AIGC can maximize the effectiveness of AIGC.

In response to the core pain point of AIGC technology being difficult to implement, Amazon cloud technology experts believe that developers should start from the idea of ​​AIGC industrialization, fully grasp the existing capabilities of AIGC, and deeply explore the potential of combining AIGC with games.

According to Game Teahouse, in order to explore with developers the practical help of industrialized AIGC for game development, Amazon Cloud Technology will hold the "2023 Amazon Cloud Technology Game Developer Conference" online on on May 16 , invite industry experts to the meeting to share their views on AIGC industrialization ideas, analyze the actual role of industrialized AIGC from the aspects of usability, ease of use, and courage to use, and help more development teams to meet this "industry in the gaming industry" revolution".

At the same time, for AI painting, which is the most discussed and currently has the widest application field, the person in charge of technical art of Perfect World will use Stable Diffusion, one of the most popular text2image models, as an example to conduct a detailed analysis of AI painting at the event. Practical scenarios and cases of the model will also bring practical plug-in recommendations to help everyone master Stable Diffusion in an all-round way.

In addition, in response to the industry trend of high-quality game development, Amazon Cloud Technology will also provide a detailed introduction and sharing of its Serverless, NoSQL, back-end services, microservices and other products and related solutions to help developers start from the cloud. It is freed from low-level trivial tasks such as game development, game server architecture, and monitoring game status, speeding up the implementation of high-quality ideas, and encouraging developers to return more energy to the content construction of the game itself.

In the process of globalization, Amazon Cloud Technology’s global infrastructure will also help developers quickly grasp overseas market conditions, easily cope with legal compliance and data governance challenges, and relieve game developers from sailing. The worry of setting sail has catalyzed developers to accelerate the creation of more high-quality games suitable for a wider market around the world.

There are more interesting content spoilers as follows:

The clarion call for AI revolution has already sounded in the game market. Developers who are looking for AIGC application opportunities or are looking for strategies to reduce costs and increase efficiency in game development, hurry upRegister for the conference!

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