Promotion strategies and practical cases of PHP mall

With the boom of e-commerce, merchants have begun to consciously explore various marketing methods to attract customers and increase sales. One of the most common and direct methods is promotion.

As a commonly used e-commerce platform, PHP Mall also has the ability to provide relevant promotional functions for merchants. This article will introduce you to the promotion strategy of PHP mall, as well as several practical cases.

1. Promotion strategy

1. Full discount activities: Merchants guide customers to achieve full discounts by setting shopping amount thresholds and corresponding discount amounts, thereby achieving the purpose of promotion.
2. Coupon activity: Merchants issue coupons of a certain denomination to customers, and customers use the coupons for deductions when shopping, ultimately achieving the purpose of promotion.
3. Combined purchase: Merchants package multiple products for sale and provide certain price concessions to attract customers to purchase.
4. Limited time sale: Merchants launch one or more products within a specific period of time and conduct limited-time promotions at lower prices to attract customers and increase sales.

2. Practical Case

1. Gift Card Strategy

A certain clothing brand platform conducted a "gift card for shopping" program in winter promotions. The rules of the activity are: after customers reach a certain amount of shopping, they will receive a gift card of corresponding denomination. The gift card can be used as a deduction on the next purchase or as a gift to relatives and friends.

The brand platform has clear rules of activities and constant publicity on social media to attract customers. Compared with other competitors in the same industry, the sales volume of this brand platform has increased steadily, and it has also increased the customer repurchase rate.

2. Limited time sale strategy

A children's clothing mall organized a promotional sale event in order to promote new clothes for the New Year. The event lasts for one day, and the products focus on new clothes. For a limited time, the price of rush items is reduced by two-tenths.

The mall promoted event information on various social media and attracted a large number of customers. In addition to improving sales and customer loyalty, the mall also made reasonable adjustments and innovative measures to the activities through active analysis of results.

3. Bargaining Strategy

When a beauty platform launched a new product, it organized a haggling event in order to expand the market. The rules of the activity are: customers enter the bargaining page and cut off the price of the product to make it even lower by sharing it with their friends, issuing coupons, etc.

The platform becomes part of the user's shopping process through price bargaining, which greatly enhances the user's sense of participation, shortens the distance with the user, and also allows sales to steadily increase.

3. Summary

PHP Mall has a variety of marketing methods. Merchants can choose different promotion strategies for different target groups according to their actual situation, and through continuous actual combat Accumulate and analyze, and make effective activity adjustments to continuously improve sales results.

The above is the detailed content of Promotion strategies and practical cases of PHP mall. For more information, please follow other related articles on the PHP Chinese website!