With the rapid development of the Internet, advertising has become an important profit model. However, most users feel unsettled by the frequent advertisements on various websites, especially pop-up advertisements and auto-playing video advertisements. Most of these annoying advertising plug-ins are written in JavaScript.
JavaScript is a programming language widely used in web design and plays an important role in all types of web design and development. Using JavaScript technology, websites can realize various functions such as live broadcast, dynamic special effects, and online interaction. More importantly, these functions can bring a better user experience. However, because JavaScript is prone to abuse, its application in advertising has gradually become one of the main factors affecting user experience.
Here, this article will discuss the disadvantages of JavaScript advertising, analyze the causes of advertising garbage, and propose relevant solutions, in order to provide netizens with a more comfortable online experience.
1. Disadvantages of JavaScript advertising
1. Advertising pop-ups
When visiting certain websites, advertising pop-ups always appear unexpectedly. Advertising pop-ups can interfere with the user's browsing process, and most of the advertising content is irrelevant to the content that the user is concerned about, which greatly affects the user experience.
2. Auto-playing video ads
Auto-playing audio and video ads are another form of advertising. This kind of advertisement often appears when visiting news websites, video websites, and various blog websites. Although these advertisements may be related to the user's preferences, many users believe that such advertisements are too frequent and can easily make people feel irritated.
3. Advertising bombing
Advertising bombing refers to the phenomenon of advertisements appearing continuously on multiple websites at the same time. This kind of advertisement not only easily interferes with the user's browsing experience, but also wastes the user's time and energy.
2. Reasons for advertising waste
1. Blind use of advertising templates
In order to quickly implement page design, many websites today often purchase some commonly used website templates to design their websites. Build, in which the ad code is also included. Because these ad templates are public and do not select specific ads, these ads may be completely irrelevant to the content of the website, which is why many ads have no relevance to the content that users care about.
2. In order to get more clicks
In order to get more clicks, many websites will set up some of their own ads on the web pages. And further purchase some advertising spaces at lower prices to sell to different advertisers. This strategy does not take into account user value and user experience, but only takes into account obtaining a higher click-through rate.
3. Advertisers pursue interests
Advertisers know that only by displaying their ads on as many pages as possible will they have a chance to be clicked by users. Therefore, driven by interests, they often arrange the frequency and location of advertisements, which is why bad advertisements continue to appear on some websites.
3. Solution
1. Develop ad-blocking plug-ins
In order not to be troubled by ads, programmers and development teams often develop ad-blocking plug-ins. These plug-ins can help users filter advertisements on web pages, thereby improving users' experience of browsing the website.
2. Encourage website owners to use appropriate advertisements
Website owners should use advertisements that are consistent with the content of their website and set reasonable advertising positions. This improves ad conversion rates and increases business revenue without disrupting the user's browsing experience.
3. Educate users to accurately identify bad advertisements
Let users have the correct judgment and self-protection ability against bad advertisements, and let users choose to trust service providers who serve users well. By educating users to accurately identify bad advertisements, it greatly reduces the risk of users being intruded by advertising spam and ensures users' browsing safety.
In short, in any case, advertising should follow the correct code of conduct to better serve users. At the same time, conflicts of interest should also be avoided as much as possible. We hope that through the above measures, netizens will get rid of the trouble of spam advertisements and experience a better online experience.
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