Apple is researching iPhone, iPad subscription services

Apple is studying the launch of a subscription service for iPhone and other Apple hardware products (iPad, Apple Watch, Mac, etc.), which can be enjoyed for a monthly fee, just like other digital subscription services. However, this project is still under study and has not yet been officially announced.

#The actual operation mode will be like iCloud and Apple Music subscriptions, using Apple ID. The subscription model is different from installment payment. The monthly fee will not divide the iPhone price into 12 months or 24 months. Instead, the monthly fee will be determined according to the iPhone model you choose. Apple is discussing letting subscribers upgrade to the latest iPhone models when they are launched, according to people familiar with the matter.

Apple has always relied on selling iPhones as its main revenue. If the sales model changes to a subscription model, it will help Apple continue to obtain stable revenue. Moreover, the subscription model can lower the threshold for users to pay full price for a new iPhone, more like the installment payment model provided by telecommunications companies.

It is reported that Apple has been studying this plan for several months. It might have been launched at the end of 2022, but it has been postponed recently due to the "buy now, pay later" plan. It may It won't be launched until 2023 (there's also the option of abandoning the project).

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