Empower the fashion industry with technology and help Futian District build a 'Bay Area Fashion Headquarters Center'

Currently, the digital economy has become a new engine driving the high-quality development of China’s economy. With the rapid development of cloud computing, artificial intelligence, 5G, Internet of Things and other technologies, all walks of life are actively embracing new technologies, accelerating industrial innovation and transformation, and improving core competitiveness.

As an important part of the creative economy, the degree of development of the fashion industry is an important yardstick for measuring the development level of the creative economy. It plays an important role in exchanges and cooperation in various fields such as international economy and culture. In the face of global digital transformation, the fashion industry is realizing digital transformation in all aspects of branding, design, manufacturing, channels, and retail. Digital technology is giving the fashion industry more room for imagination.

As the central urban area of ​​Shenzhen, Futian District aims to build a national modern model urban area, focusing on the three key industries of fashion, science and technology innovation, and finance, making every effort to promote the digital transformation of enterprises within its jurisdiction, and issuing separate policies for the fashion industry We have implemented supportive policies and provided comprehensive guidance and support to enterprises, fully demonstrating the importance Futian District attaches to the fashion industry. In order to speed up the integration of fashion industry resources and strengthen industrial linkage and integration, Futian District promoted the upgrade of fashion industry support policies this year and issued the "Futian District Several Measures to Support the Development of Modern Fashion Industry Clusters", from fashion headquarters companies, international fashion media, and independent designers , international fashion public communication platform and other aspects to provide multi-dimensional policy support to help the high-quality development of fashion companies in the region, create a "Bay Area Fashion Headquarters Center", and transform into a more internationally influential "Futian Fashion Home".

Technology and fashion are deeply integrated, and the digital transformation of the fashion industry is entering the fast lane

The essence of digital transformation is to use emerging digital technologies such as cloud computing, AI, and 5G to transform everything from design, production, and sales Reshape traditional business models at various levels, bringing more innovation and development opportunities to the industry.

As we all know, the fashion industry is a relatively unique product and commodity operation model that integrates, enhances, and combines various traditional industrial resource elements through skills, creativity, communication, consumption, etc. At present, how to use digital technology to more accurately grasp the needs of modern people, design products that meet consumer aesthetics, and use digital marketing methods to achieve

As the bridgehead of China's reform and opening up, Shenzhen is not only a city of technological innovation The city is also a fashion capital. Futian is also accelerating technological innovation and mechanism innovation in the fashion industry. As early as 2019, Futian District worked together with Huawei to jointly build the Huawei Cloud Futian Artificial Intelligence and Software Development Cloud Innovation Center (hereinafter referred to as the "Innovation Center"). Exploring the deep integration of technology and fashion industry has built a solid foundation for the digital transformation of the fashion industry in the region.

Taking Shenzhen Diexun Technology Co., Ltd. as an example, as a comprehensive and professional Internet integrated service provider and fashion industry ecological platform, with the help of the Innovation Center, through "AI color recognition "Domain Analysis" technology helps users build a big data tool that efficiently extracts and uses popular colors and clothing styles - Coloretto, which brings "good news" to fashion designers. Through the combination with Huawei Cloud Search Service, designers can The material search efficiency has been greatly improved.

Let’s work together to build a pioneering demonstration zone for the fashion industry and work together to promote high-quality development of the industry

Shenzhen is the most developed city in China’s fashion industry. Currently, 90% of Shenzhen’s fashion industry The above are independent brands. Shenzhen brands account for more than 60% of the market share in first-tier shopping malls in large and medium-sized cities across the country. The Futian brand headquarters business cluster is one of Shenzhen's benchmark clothing industry clusters and plays a significant scale agglomeration effect. At present, the digital age is changing every aspect of people's lives, and the new generation of information technology has brought unlimited expansion possibilities to the fashion industry.

Shenzhen Shuzhi Fashion Technology Co., Ltd. (hereinafter referred to as "Shuzhi Fashion") is a member of the fashion industry in Futian District. This fashion technology company has been committed to using technological capabilities to empower people since its establishment. In the fashion industry, core businesses include Internet data services, digital cultural and creative content, blockchain technology-related software and services, etc.

In order to better provide fashion trend prediction, design empowerment, intelligent style recommendation and other services to clothing companies and designers, and promote enterprises to expand downstream of the industry chain to help clothing brands undertake traffic and monetization, the 2022 data Smart Fashion cooperates with the Innovation Center to use the Huawei Cloud Pangu large model to improve core technical capabilities such as image recognition, data mining, and intelligent recommendation, and use one-stop supply chain service capabilities to tell customers what kind of clothing designs are the most popular and what styles are sold. The most profitable services, etc., allow designers and brands to gain timely insight into consumer needs and quickly design hot-selling clothing that meets consumer preferences, improve the design success rate and production efficiency of clothing companies, and reduce production and research and development costs, helping companies Build a new digital enterprise.

In fact, Shuzhi Fashion and Diexun.com are just the epitome of many industrial innovation scenarios in Huawei Cloud Futian Artificial Intelligence and Software Development Cloud Innovation Center. In the past three years of operation, relying on Huawei Cloud’s advantages and ecological resources in the field of cloud computing , the innovation center has empowered 126 enterprises and associations in Futian District to work in key industrial clusters in Futian District such as finance, science and technology, and fashion, and jointly create industry solutions with key companies in the industrial chain to help Futian District accelerate the construction of a world-class bay. District modern industry leading district.

Strengthen the foundation of industrial transformation and continue to empower enterprises’ digital transformation

From fashion to finance, from production to operation... Huawei Cloud Futian Artificial Intelligence and Software Development Cloud Innovation Center provides Futian District with "Technology ecological" services help industries accelerate the digitalization process and achieve efficient development.

In addition to opening up Huawei's 30-year ICT capabilities, the Innovation Center also attaches special importance to talent training, focusing on cultivating industry leading talents, technology application talents and technology inclusive talents, through AI Technology sharing and practical exercises in advanced expert classes and improvement training camps have empowered 6,000 enterprise R&D personnel in the region to use Huawei cloud services to conduct research and development, and trained more than 150 technical backbones for Futian District enterprises, building enterprise transformation capabilities from point to point.

In addition, Huawei Cloud Futian Artificial Intelligence and Software Development Cloud Innovation Center also adheres to the ecological construction concept of bringing in and going out, and joins hands with 30 partners in the region to build a new industry ecosystem and continue to expand ecological construction. At present, the innovation center has introduced 19 Huawei's carefully selected self-operated product suppliers, including Fanruan, Liangfengtai, Kingdee, and UFIDA, to serve Futian enterprises through results co-incubation, technology sharing, and product joint research, and jointly created 15 scenario-based solutions The plan covers 9 industrial clusters including financial technology, clothing and fashion, software technology services, and architectural decoration. The diversified cooperation model has consolidated joint competitiveness and continued to build a solid foundation for the digital transformation of enterprises in the region.

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