What are the basic principles for building a new retail ecosystem?

The basic principle of building a new retail ecosystem is to transform the business capabilities of new retail; new retail is not a terminal form, but a set of channel combination logic; omni-channel is people-centered, rather than commodity-centered as the center; it takes time as its value and breaks the traditional value of space.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

What are the basic principles for building a new retail ecosystem?

The basic principle of building a new retail ecosystem is to transform the business capabilities of new retail.

New retail is not a terminal form, but a set of channel combination logic. Omni-channel is people-centered rather than commodity-centered as it used to be; it values ​​time and breaks the traditional value of space.

New retail changes sales from transactions to connections between people, and the core capabilities of channels must change from the decisive terminal in the past to connections. Connection is a brand new ecosystem, which consists of five keywords.

The practice of new retail through channel digitization starts with channel digitization. Only by digitizing channels can we break through the limitations of time and space and transform traditional channels from static to dynamic. It not only broadens the groups covered, but also gives channels the ability to connect.

Background of the emergence of new retail:

①Changes in the industrial structure: Although the emergence of e-commerce has included various categories of goods into the e-commerce sales system , but e-commerce solutions for many products with immediate needs are still far from ideal. For example, cold chain logistics costs for fresh produce, vegetables, etc. are very high, and the solutions are not very good. In addition, the current cost of obtaining traffic from the Internet is also Higher and higher, prompting everyone to consider new models.

②Offline stores: Rent and labor costs have increased. At the same time, offline stores lack the ability to perceive users and control the supply chain. Unlike e-commerce, they can obtain feedback from various data. At the same time, The squeeze of the Internet has also caused offline stores to seek transformation.

③Changes in user needs: Due to the development of the economy and the progress of the times, users are more inclined to high-quality and personalized products when purchasing, and at the same time pursue more convenient services. For example, in the past, e-commerce shopping Delivery within five days is acceptable, but now the requirements for delivery time are getting shorter and shorter.

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