What are the advantages of mini programs?

What are the advantages of mini programs?

Benefits brought by mini programs

1. Built-in promotion

Mini programs come with nearby mini program functions to help Merchants can be searched by WeChat users within a five-kilometer radius, solving the current embarrassment of having nowhere to advertise merchants. Stores are ranked based on distance, regardless of brand size. That is to say, the closer the user is to you, the higher you will be ranked.

2. At your fingertips, just go when you use it

A mini program is an application that can be used without downloading and installation, and can reach users at the lowest cost. With the opening of the mini program market, mini programs are expected to become a standard feature for enterprises and merchants in the next two years.

3. Search

WeChat opens mini program keyword search, which increases the chance of corporate merchants being searched. At the same time, the WeChat search page also has a quick entrance to mini programs, which brings more exposure and opening opportunities for commonly used mini programs.

4. Mini Program Code

No matter how small a store is, it has its own brand. A mini program code can be a direct channel for consumers to understand the company’s store. For offline physical stores, , so that the scene promotion open rate is higher.

5. Lower cost

For both types of people, mini programs can greatly reduce operating costs: from development costs to operation and promotion costs, the cost of mini programs is only 10% of that of APPs One, it is a major advantage for both entrepreneurs and traditional businesses.

6. Smoother use experience

Mini programs focus on user experience and online and offline integration, and gradually integrate the functions of WeChat official accounts and H5 to supplement their shortcomings , essentially replacing and killing instantly.

7. More exposure opportunities

Mini programs have continuously released new capabilities since their launch. For merchants, this is simply good news. They can promote their products through more channels. Mini program to realize promotion and transactions of stores and products.

8. Use to become a user

As long as the user has used the mini program, he will become a user of the mini program. The mini program will automatically enter the mini program list in the user's discovery bar. The mini program It achieves the lowest cost to make products appear in users' WeChat.

9. The open rate is higher in WeChat

The same advertising link can be obtained by inserting external links into the official account graphics and text, reading the original text, end-of-text advertisements and mini-program advertising spaces The open rate is completely useless. The open rate of the mini program and the original text are about 20 times different.

10. Efficient traffic recall

WeChat official account and H5 can quickly attract fans, but once the event is over, a large number of fans introduced will also die. Mini program links online Merchants can quickly realize user monetization and conversion, which official accounts and H5 cannot do.

11. The perfect combination of official accounts and mini programs

Moments, official accounts and mini programs correspond to social networking, content and services respectively. The sum of these three is exactly the most popular mini program at present. monetization plan - social e-commerce. Moments promotion, official account traffic, and mini program monetization, this is the official account mini program model.

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