Why the collection volume will decrease

The reasons why the number of included items will decrease: 1. The website positioning is not accurate; 2. The website has been significantly revised; 3. The value of the website content is not high; 4. The quality of the external links is not high. When building a website, try not to change the URL structure at will, and do not include low-value content.

#The problem of website inclusion is a problem that every webmaster must solve. I explained before why Baidu does not include my site, but in reality the total number of included sites is gradually decreasing, which is obviously moving in the opposite direction. Everyone who builds a website has a traffic model in mind. The inclusion is directly proportional to the traffic. Once the inclusion decreases, you should examine yourself to see if there is a problem with the website or with the usual optimization methods.

I believe many people will encounter this problem. Today I also saw someone asking this question in the QQ group. The author will share the reasons for the decline in website inclusion on this issue.

Four reasons for the decrease in included volume:

First, the website positioning is not accurate

The website is in operation, Suddenly I found that what I was doing was deviated from the theme of my website, and then I made modifications. Every modification, whether it is a word or a word, will cause fluctuations in the Baidu database. The result of the fluctuation is a change in weight distribution, which affects the ranking. Therefore, the webmaster's weak heart is anxious with Baidu.

If you frequently trigger Baidu's mechanism, you will be directly placed into the observation period. No matter how hard you work, you will not see results immediately. At that time, it is normal for the total number of inclusions to decrease.

Second, the website will be significantly revised

When the website is revised, it will inevitably change the structure, in order to standardize all the content of the website, and to present better content to users , revision is an important means for many webmasters to innovate themselves. After the revision, before the internal links have time to change the URL, the spider will encounter a lot of 404 pages when re-crawling, causing the crawling path to be interrupted and unable to crawl more fresh content, so the collection volume will be reduced.

The advice given here is to never change the URL structure at will. Even if you follow up with 301 immediately, you will still suffer losses. It’s just a matter of more or less. The current solution is the revision tool of Baidu Webmaster Platform. The old and new content coexist for some time before setting 301.

Third, the content is worthless

At present, SEO is still an era when content is king. If a lot of the content of your website is collected, no modifications are made. , even the background color of other people’s text is posted directly, and it is also mixed with invalid div tags. This format affects reading. Basically, users turn it on and off at the click of a button, or they can’t stand it after 10 seconds. This user experience is really terrible.

There is a saying in SEO circles that if users don’t like your website, search engines won’t like it either! Even if worthless content is included, it will be gradually reduced later.

Fourth, the quality of external links is not high

Now the role of external links has been reduced. The obvious phenomenon is that in the past, low-quality external links could be eliminated by accumulating external links. The site is pushed to the homepage of the ranking, but now it is obvious that external links are not as effective as before. But it is undeniable that external links are still an important bridge for spiders to crawl content. The higher the quality of external links, the more spiders like them.

If the overall weight of the external link platform is reduced, the search engine will lower the score of the external link that was considered to be high quality in the past and turn it into an external link of average quality. With the development of the entire Internet website ecology, the page The inclusion requirements are bound to be getting higher and higher, and those pages whose weight is not high enough will definitely be eliminated.

The above are the author’s 4 points of experience on the reduction of website inclusion. When building a website, you should think about it based on your own actual situation. As long as you maintain a peaceful mind and choose a method that suits you to optimize the website, whether it is reduction of inclusion or reduction of inclusion, Even if you are demoted, you can still have your appearance unchanged even if Mount Tai collapses.

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