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Web design and development is a long-term, iterative process. It can take weeks or months. If you focus on the details, it's easy to get lost in them. Have you achieved your website’s original goals? Or are you so engrossed in creating an exquisite piece of art that you forget about the users and the benefits? This sounds annoying, but it happens all the time, doesn't it?
In order not to get lost, I will ask viewers who have not seen my website before and answer these questions for me:
Who is the audience of this website?
What will this audience find on this website? Is it easy to spot?
What do they have to feedback?
If an impartial third party can answer these clearly, it means that your website has fulfilled its mission. If not, then you need to make some changes to the website.
Before starting a web project, you should have a list of questions to help yourself. If you don't have one, try this one.
1. What is the ultimate goal of the website?
Like I said, don’t forget the end goal of your website. Make sure the content on your website provides real value to your visitors. Because when they can't find what they need on your website, they'll leave.
2. Web Copy: What does it express?
Web Copy is perhaps the most overlooked part of a web project for designers and developers. However, water can carry a boat, but it can also capsize it. You need to re-examine this part.
Design and copy should be complementary to each other, and they should work together to attract readers, engage them, provide value, and achieve the desired goals.
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Editor's note: Based on the Chinese translation of the word "Web Copy", there are few accurate translations of Internet terminology. We can understand it this way: Web Copy includes the overall processing of various combinations of page fonts, titles, content, etc.
3. Is the user experience intuitive and pleasant?
This is where we need to cross-check to make sure the website user experience is enjoyable, and a lot of it depends on how the website is organized. Is the navigation of the page intuitive? Can visitors easily find what they need? Does the search function work properly? Does blog classification make sense? You need to look at copy, design, navigation, etc. from the visitor's perspective.
4. Is the website available on multiple devices and browsers?
Although developers hate this part, we still need to ensure that the website can work properly on the mainstream browsers and devices on the market today. StatCounter data clearly shows how dispersed browser usage has been over the past year. If your website only works on Chrome, then about 55% of desktop users will not be able to experience your website correctly.
Of course, as mobile web traffic rises, we need to take mobile devices into consideration as well. This is a challenge to make a responsive website, but you can use tools such as BrowserLing, Cross Browser Testing, Responsive Test, and Browsershots to face the challenge. These tools can help you test across a variety of browsers and device sizes.
5. Do all functions work properly?
Make sure you list all the features in the specification, including blog setup, security, integration with other services (like MailChimp, Aweber, Infusionsoft or CRM), etc. Check these features as both a user and an administrator to ensure proper functionality. In addition, although technology is not a function, you also need to ensure that all links are available, especially internal ones.
6. Have you double-checked the basics? (Including pages, connection information and forms) The
page and the contact page are usually the two most frequently viewed pages. So you double, or even triple check the information on these pages. Make sure your contact information is complete. Make sure that the process of filling out the contact form is smooth. I often encounter some websites where the page goes blank after submitting the form, and I have no idea whether it was sent successfully. If you can't reach your customers, it means your design and coding efforts aren't worth it.
7. Has the loading time of the page been optimized?
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According to a survey by Akamai and Gomez.com, nearly half of web users expect websites to load in 2 seconds or less, and they are more inclined when a website takes 3 seconds or more Give up - KISSmetrics
With this sentence, I think I don’t need to say anything more. If your site is taking too long to load, keep optimizing. Here are some insights from Google that can help you better optimize your load times.
8. Do you focus on communication and conversion?
This is a big area, do as much cross-checking as possible before your website goes live to make sure the “call to action” is clear and prominent on every page, especially landing pages.
Of course you also need to check the SEO checklist, make sure tags are in the right places (titles and URLs reflect keywords and follow best practices), check that social media share buttons are working properly, and make sure readers are using them to share content The process is simple.
What do users take away from your website after 9.5 seconds?
People’s attention span when browsing the web is short. When they can’t find what they want, maybe they will leave your website within 5 seconds. Of course, there will be a 2-3 second loading time.
10. How to make it better?
This needs to be handled carefully. There is always room for improvement on a website. Some improvements will require minimal effort for obvious value, while others may take too much time with no concrete results. While it’s good to constantly seek to improve, it’s more important to be pragmatic and know when to stop improving.
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