1. Choose which region to place the server in
For Google, the search results are different in different regions. For some English keywords, if you search on Google in China, you will find that your website’s ranking is not high, but if you are in If you use Google abroad, you may turn ten pages and still not find your website.
The ranking effect of our Google ranking is not for ourselves to see, but for our potential customers to see. Therefore, the region selection of the server should select the region where the potential customer group is located.
2. Check whether the server’s IP has been punished by Google
1. Check how many websites are on this server? How to check? Here we give you a tool that can easily find out how many domain names point to the same IP: (http://whois.webhosting.info/ip/)
For example: If you want to check the IP 219.235.226.75 You just need to enter in the IT address bar:
http://whois.webhosting.info/219.235.226.75/
Click Enter, and you will see how many domain names point to this IP
2. Select a few www.###.com and then enter in Google: site: www.###.com and then see how many pages of this website are included in Google. If you find that Google has not included it, check a few more. If most of them are not included by Google, then it is very likely that this server has been punished by Google. For the sake of insurance, it is best not to use it.
Generally speaking, there are more domain names penalized by Google, and relatively few servers penalized by Google!
3. The server operation must be stable
4. Choose a good domain name and design the website path and file name reasonably
The design principles of domain name/path/file name:
1. That is to include keywords. If you are ranking English keywords, you can choose domain names related to the keywords. If you are ranking Chinese keywords, you can use Chinese pinyin domain names, and others on Chinese websites will use Chinese paths and file names
2. Static paths are better than dynamic paths Conducive to ranking
3. Top-level domain names have path rankings compared to second-level domain names (except for well-known websites and second-level domain names of authoritative websites)
4. abc.web.com has a ranking advantage over www.web.com/abc/
5. www.web.com/abc/ has a ranking advantage over a path like www.web.com/abc.html.
5. Reasonably design webpage titles and tags:
Titles and tags mainly refer to the content between
1. Web page title design principles:
a. The title of each web page must be different and consistent with the content of its own web page;
b. The web page title design has a clear introduction and the title of each page It is best to highlight only 1-2 keywords at the end, not too many;
c. The title design should not be too long, preferably no more than 25 Chinese characters and 50 English letters.
2. Design of web page description tag:
Web page description tag is mainly for search engines. The design of this tag is simple and clear, consistent with the content of the web page. In order to improve rankings, you can appropriately increase the density of keywords in it.
3. Design of keyword tags:
Currently it has no effect on Google, but it still has a certain effect on the ranking of other search engines. The design principles and introduction of this tag are clear. If there are multiple Keywords can be separated by English commas. It is best not to use irrelevant keywords as they are easily treated as a left arm by some search engines.
4. Web page coding and language annotation label design:
Mainly for browsers to see. Different languages have different encodings, so when building a foreign language website, you must pay attention. It is best to use the encoding of the operating system used by potential customers, otherwise the web pages seen by potential customers will be garbled. If your website is in English and your potential customers are targeting Western Europe, you can use the following code:
6. Increase PR value
PageRank Technology: PageRank provides an objective assessment of the importance of a web page by calculating an equation composed of more than 500 million variables and 2 billion words. PageRank does not count the number of direct links, but rather interprets a link from Page A to Page B as a vote from Page A to Page B. This way, PageRank evaluates the importance of Page B based on the number of votes it receives.
PageRank also evaluates the importance of each voted page, because the votes of certain pages are considered to have higher value, so the pages it links to will receive higher value. Important web pages receive a higher PageRank (page rank) and appear at the top of search results. Google technology uses a combination of feedback from the web to determine a page's importance. There is no human intervention or manipulation in search results, which is why Google is a trusted, unbiased source of information that is unaffected by paid rankings.
7. Reasonably design the website link structure
A reasonable website link structure has the following characteristics:
1. Have a website map that links to all web pages and all web pages. Have a link to the sitemap page; content should be less than 100K.
2. The website navigation is clear and convenient for users to browse;
3. Links do not use FLASH buttons and pictures, but use text.
8. Strategies to increase backlinks
1. View backlinks: Enter: link:www.webjx.com in the search box
2. Increase backlinks to web pages Methods:
Exchange links with related websites
Add to relevant websites where you can add backlinks to web pages
Add the website to world-famous classified directory websites
3. Principles for selecting linked web pages:
Pages with very high PR value
Pages with not too high PR value but few export links
Main pages of authoritative websites
9. Website content and web design
Excellent website content mainly includes the following:
1. There is a lot of original content and it is easy to be cited by many websites. During the citation process, links are generally added to this page, so this page can get better ratings and the ranking will naturally be better;
2. The website is rich in content: Rich website content will allow Google to include a lot of content on the website, and the links between the various pages of the website will help it improve the score of each page of the website in Google;
3. The website structure is clear, the page design is reasonable, and it is easy to be browsed by users and crawled by Google search engine crawlers;
4. Convert asp to html, and compress and lose weight. Each page should not be larger than 100K, and the export links should be less than 100.
Static pages in HTML format are easy to be indexed by search engines and get better rankings;
Static pages in HTML format save your server resources and are not afraid of your website’s popularity increasing quickly;
Html format Static pages do not need to call the database, and users can browse very quickly.
At present, most websites have adopted new technologies, that is, dynamic programs at the end and static pages at the front end. Although the frontend is html, they can also be modified through the backend.
If your website is a mall system or other system, and it is difficult to revise it within a short period of time, you can also adopt the following strategies: That is to use technical means to map links like news.asp?id=234 to news/234 .html
This technology is very simple. You only need to install an ISAPI REWRITE on the server (available for free download at Google888.com), and then set the corresponding parameters.
10. Highlight the keywords in the web page:
1. Keywords should be included in the headline: The headline is the webpage title annotated with
at the head of the webpage;11. Write the robots.txt file
A file placed under the root directory of the website to guide search engine crawlers. If you accidentally write it wrong, Google may delete all your web pages. Regarding how to write the content of this file, the Google website has detailed instructions: http://www.google.com/intl/zh-CN/remove.html
12. Add hyperlink comments
title="Comment content"
Uncommented code:
Webpage Teaching Network
Annotated code::
Webpage Teaching Network
Picture annotation tag: Generally, the code for inserting a picture into a web page is as follows: 
You can add comments to the picture, as follows:
ALT comments must be concise and concise, and do not write too lengthy, otherwise some search engines will treat them as cheating.
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