Former President Donald Trump's Engagement with the Crypto Community is Significantly Bolstering His Chances to Win the 2024 Presidential Race

The FDU poll indicated that Trump holds a notable lead among voters who own crypto or related assets, outpacing Vice President Kamala Harris by 12 points in the 2024 US Presidential race.

Former U.S. President Donald Trump is gaining significant support among crypto owners in the 2024 presidential race, according to a recent poll by Fairleigh Dickinson University (FDU). The poll found that Trump leads Vice President Kamala Harris by 12 points among likely voters who own crypto (50% to 38%), while Harris leads by 12 points among those who say that they don’t own crypto (53% to 41%).

“Trump leads by 12 points among likely voters who own crypto (50 to 38), while Harris leads by 12 among those who say that they don’t own crypto (53 to 41),” the poll stated.

According to Dan Cassino, a professor of Government and Politics at Fairleigh Dickinson and the Poll’s Executive Director, Trump’s outreach to the crypto community appears to be paying off. He noted that the underlying ideology of crypto, which is rooted in a distrust of established power structures, aligns with Trump’s political messaging.

“The crypto people are up for grabs. They don’t like Kamala Harris, full stop. Trump, on the other hand, has made overtures to them, and they’re responding,” Cassino said.

The survey also revealed that 15% of registered U.S. voters have owned crypto, NFTs, or similar digital assets. This group largely comprises men, younger voters, and racial minorities. The poll further showed that Republicans are marginally more likely than Democrats to own crypto. However, this does not fully account for the 24-point difference in presidential support between crypto owners and non-owners.

Interestingly, individuals across the political spectrum—self-identified liberals, moderates, conservatives, progressives, and MAGA supporters—are equally likely to report owning digital assets.

“The fact that crypto owners aren’t conservatives or liberals or MAGA voters means that they’re up for grabs, and in an election that’s expected to be close, they’re too big a group to ignore,” Cassano stated.

In recent months, Trump has actively positioned himself as a pro-crypto candidate in contrast to Vice President Harris. He has launched several initiatives to strengthen this image, including the recent launch of his fourth non-fungible token (NFT) project.

Before this move, the former President became the first major presidential candidate to accept crypto donations in May. In July, he headlined the most significant Bitcoin event of the year in Nashville, Tennessee, where he promised to make BTC a federal reserve asset.

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