Lu Weibing said Xiaomi MIX Flip small folding phone sold out: 32% of Apple iPhone users switched, and 55% were female users

According to news on August 23, Xiaomi released its second quarter financial report for 2024 on August 21: total revenue reached 88.9 billion yuan, a year-on-year increase of 32.0%; net profit was 5.1 billion yuan, compared with 3.7 billion yuan in the same period last year. Adjusted net profit was 6.2 billion yuan, a year-on-year increase of 20.1%. After the release of the financial report, Lu Weibing, partner, president and president of the International Business Department of Xiaomi Group, talked about the sales of Xiaomi MIX Flip small folding mobile phones: We have just released two folding mobile phones: large folding and small folding, and the large folding price range is 1 It is about 10,000 yuan, breaking through the 10,000 yuan threshold, and the small folding one is about 6,000 yuan to 7,500 yuan. The Xiao Fold has completely sold out after it was launched. So far, the delivery cycle after placing an order is still relatively long, and 32% of the users of Xiao Fold mobile phones are from iPhone users, and 55% are female users. Compared with these few users, Our continuous technology investment in the mobile phone business in 2018 and the continuous deepening of user insights are all related to this, and they also provide very good support for our high-end strategy.

1. Mainland China market: The shipments accounted for 22.1%, a year-on-year increase of 2 percentage points.

2. Market share by price segment:

   • 3,000 yuan to 4,000 yuan: a year-on-year increase of 5.3 percentage points.
   • 4,000 yuan to 5,000 yuan: a year-on-year increase of 3.5 percentage points.
   • 5,000 yuan to 6,000 yuan: a year-on-year increase of 2.3 percentage points.
3. Overseas markets: The growth is nearly doubled.

Xiaomi MIX Flip

1. Release date: July 19
2. Starting price: 5999 yuan

3. Xiaomi MIX Flip portable camera set:

   • Price: 499 yuan
   • Function: Connect with Xiaomi MIX Flip to achieve polaroid effect

     

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