How does the domestic high-end mobile phone market rank? IDC Guo Tianxiang gives the answer

Technology News (Author/Sun Yunrui) On April 25, according to the latest mobile phone quarterly tracking report released by International Data Corporation (IDC), the overall shipment volume of China’s smartphone market in the first quarter of 2024 was approximately 69.26 million units, a year-on-year increase of 6.5% %. Among them, Honor won the first place with a market share of 17.1%, a year-on-year increase of 13.2%. Guo Tianxiang said that in the high-end market above US$600, Apple holds the largest share, followed by Huawei in second place. Although Honor's current high-end market share is still far behind the top two, it is improving very quickly, with its overall share reaching nearly 10% in Q1. Guo Tianxiang said that Honor has led the development trend of the entire industry by focusing on thinness and lightness of folding screens, which has significantly improved consumers' experience with folding screens and made consumers more accepting of such folding screens. Secondly, this year’s new Magic6 series has added AI functions and satellite communication functions in terms of user experience. It improves the photography experience on the original basis and continues to maintain long battery life and large batteries, so from many aspects On the one hand, it is to grasp some of the pain points of consumers to increase the share of the high-end market in this area.

According to Wang Jiping, Vice President of IDC China, this time the glory reaches the top, AI has become a key growth engine . Among them, Honor's new flagship Magic6 series benefited from the increase in AI functions and all-round upgrades in imaging, screens, etc., and its shipments in the first quarter exceeded the combined shipments of the previous generation products in the first two quarters; at the platform level, Driven by AI's Honor Magic V2 and other folding screen family products, the share of Honor folding screen mobile phones has increased by as much as 675.4% year-on-year since last year.

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