Consumer research: realme is deeply loved by young Indonesian smartphone consumers

On February 23, data analysis agency Counterpoint released its latest consumer survey report. Reports show that realme is deeply loved by young Indonesian smartphone consumers.

The young Indonesian generation’s views on smartphone brands

The young Indonesian group (18-30 years old) regard smartphones as part of their lifestyle, and they value functionality, specifications and cost-effectiveness. They tend to avoid FOMO and pursue innovative and trendy brands.

Survey Results

Counterpoint Research conducted a survey of more than 1,000 consumers in first- and second-tier cities in Indonesia to understand the views of the country’s younger generation on smartphone brands. The survey collected opinions from smartphone users aged 18-30 over three months.

realme brand association value

The survey believes that the two main association values ​​​​contained in the realme smartphone brand include:

1. "Young people's brand": mainly related to people aged 22-24 and 25-27 years old Respondents are linked together.
2. “Young people’s choice”: Resonates most with respondents in the 18-21 age group.

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