Samsung ranks first in mobile phone sales in Latin America for 51 consecutive quarters, Chinese brands are growing strongly

[CNMO Technology News] On July 18, CNMO noticed that according to the latest research from TechInsights Wireless Smartphone Strategy (WSS), in the first quarter of 2024, Samsung once again won the first place in mobile phone sales in the Latin American market. So far, Samsung has ranked first in Latin American mobile phone sales for 51 consecutive quarters.

Data show that in the first quarter of 2024, smartphone shipments in Latin America grew strongly, with a year-on-year increase of 21%. This was the region’s highest quarterly annual growth rate since Q3 2021 and the region’s highest first quarter for shipments since Q1 2015.

In terms of manufacturers

In the first quarter of 2024, Samsung’s market share was 30%, down 8% year-on-year; Lenovo’s Motorola mobile phone market share was 16%, unchanged year-on-year; Xiaomi’s mobile phone market share was 15%, year-on-year An increase of 46%; Apple’s mobile phone market share was 12%, a year-on-year increase of 2%; Chinese mobile phone manufacturer Transsion’s market share was 9%, a year-on-year increase of 209%.

In terms of annual growth rate, Samsung is the only one among the top five mobile phone manufacturers in the Latin American market to experience a decline. TechInsights said that in the Latin American market, many Chinese mobile phone manufacturers have strong growth momentum:

1. Honor grew 520% ​​year-on-year
2. realme grew up to 700% year-on-year
3. OPPO Group grew 59% year-on-year
4. Huawei grew 100% year-on-year

Aggressive mobile phone specifications and prices make the products of these Chinese mobile phone manufacturers extremely attractive.

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