With only 3% share left, it is reported that sales of Sony Xperia mobile phones in Japan plummeted by 40%

IT House News on May 10, according to Bloomberg, Sony’s smartphone sales in Japan will plummet by 40% in 2023, and will continue to fall this year.

▲Sony’s smartphone sales in the past five years
In 2023, Sony’s Xperia mobile phone sales were only 1 million units, while the entire Japanese market sold 30 million smartphones, which means that Sony’s market share in Japan is only 3% , is no longer among the top five smartphone brands in Japan.

▲ Japanese Smartphone Brand Market Share in 2023 (IDC)

Sony Xperia

Waseda University Professor Jun Onishi pointed out that the camera software of Sony Users are too limited.

Google Pixel

Meanwhile, Google Pixel has surged in the Japanese market. In July 2023, Japan became the largest market for Google Pixel. In the same year, Pixel sales in Japan surged 527%. This is bullish for Pixel, but it will have an impact on Sony’s smartphone business.

Sony New Product Release

According to previous reports from IT House, Sony will hold an Xperia new product launch conference at 15:00 on May 15th, Beijing time, and is expected to launch Xperia 1 VI and Xperia 10 VI mobile phones. The Xperia 1 VI is powered by the Snapdragon 8 Gen 3 processor, but it no longer uses the 21:9 screen ratio; the Xperia 10 VI is powered by the Snapdragon 6 Gen 1 processor.

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