Arden Leverages Sui Network's Advanced Capabilities to Boost Onchain Loyalty

Arden has announced a big development in its continuous efforts to transform consumer engagement. Sui Network has made an equity investment in the company

Consumer engagement firm Arden has announced a major development in its continuous efforts to transform the industry. The company has secured an equity investment from Sui Network, a blockchain network designed to be fast, scalable, and secure. This agreement will allow Arden to adapt its revolutionary gamified loyalty-as-a-service platform and earned rewards marketplace to blockchain.

This collaboration marks a significant step forward for Arden, aligning them with one of the most promising blockchain networks in business today. As one of Sui Network’s first RFP awardees for “unlocking onchain loyalty” in the hospitality sector, Arden stands to greatly benefit from this relationship.

“We’re excited to announce an equity investment from @SuiNetwork as we bring our gamified loyalty-as-a-service platform and earned rewards marketplace onchain. ?⬇️” – Arden Labs

Arden Leverages Sui Network’s Advanced Capabilities to Boost Onchain Loyalty

Sui Network will provide Arden not only with financial assistance, but also with access to its enormous technical development resources, Web3 knowledge, and essential business development relationships in the loyalty industry. These resources will surely be critical in helping Arden realize its lofty aims.

The decision to integrate Sui’s capabilities into Arden’s customer engagement platform is crucial. Sui’s speed and low-cost infrastructure, even at scale, make it a great platform for administering and validating prizes, badges, achievements, and other items.

This collaboration is expected to improve the overall user experience, giving consumers a more efficient and smooth contact.

The integration of Sui’s sophisticated features, such as zkLogin, gas stations, dynamic assets, and programmable transaction blocks, will not only add considerable value to Arden’s existing platform, but will also fuel what is expected to become the world’s largest interoperable rewards marketplace.

On the other hand, Sui Network has been widely praised in the industry. According to a prior CNF report, one analyst lauded Sui’s performance, noting it was six times quicker than Solana (SOL).

The network’s scalability is particularly astounding, with studies showing that it processes 297,000 transactions per second, far above Solana’s capabilities.

Despite these technological breakthroughs, the value of Sui Network’s native token, SUI, has recently declined. At the time of writing, SUI is trading at around $0.8102, down 6.82% over the last 24 hours, bringing its market cap to around $2.1 billion.

This price volatility is most likely affected by broader market conditions, but the token continues to receive significant interest, particularly following the recent launch of Grayscale’s Sui Trust.

As we previously reported, the Grayscale Sui Trust, which invests in Sui Network tokens, has sparked widespread interest in the market. This new trust is currently accepting daily subscriptions from authorized individuals and institutional investors, which strengthens SUI’s market position.

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