According to news on August 11, Apple’s latest quarterly financial report showed that the company’s revenue in Greater China fell by 6.5% year-on-year, becoming the only major market with a revenue decline in the quarter. At the same time, Apple's mobile phone shipments have fallen out of the top five in China's smartphone market. Analysts pointed out that one of the main reasons behind this is that there are serious quality problems with Apple mobile phones assembled in India. According to reports, only about half of the Apple mobile phone parts coming out of the Indian production line meet qualified quality standards, which is far from Apple's consistent "zero defect" production standards. Vloggers on social media have used teardown videos to reveal flaws in Apple phones assembled in India, including fingerprint marks on the motherboard and dust inside the camera. The exposure of these problems caused consumers to be disappointed with high-priced Apple mobile phones, affecting its sales performance in the European and Chinese markets. Faced with market pressure, Apple had to adopt a price reduction and promotion strategy to boost sales.
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