Head of Chery UK: Hopes to rival Kia in UK market share within five years

According to the British car media AutoCar, Victor
Zhang, the head of Chery Automobile UK, disclosed Chery’s ambitions in the British market at the recent Goodwood Festival of Speed. Although Victor
Zhang did not directly disclose the specific sales target, he made it clear that he hopes that Chery can gain a market share equivalent to Kia in the British market in the next five years. Currently, Chery has launched two brands, Omoda and Jaecoo, in the UK, which marks the official entry of this globally renowned car company into the British market. However, for Chery, competing in the British market is undoubtedly a new challenge, because they are still in their infancy in this market.

According to the editor’s understanding, Victor
Zhang mentioned in an interview with the Financial Times earlier this year that after Chery successfully entered the British market, it planned to reach a certain sales target in the next 2-4 years and Consider building a dedicated car factory in the UK. Chery does not intend to seize the market through a low-price strategy, but plans to price its products at a similar level to competitors such as Hyundai and Kia.

Hyundai and Kia, two Korean car manufacturers, occupy a considerable market share in the UK market, accounting for almost one-tenth of the market. In this regard, Victor Zhang said that Chery has full confidence in the demand in the British market and expects market demand to reach 2 million vehicles. He further revealed that the British factory Chery plans to build in the next ten years will mainly produce electric vehicles, while the production of fuel and hybrid models will be determined based on market demand.
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