realme defines 2024 as the 'year of brand renewal' for the real me, with the new slogan 'Make it real'

According to news from this site on January 4, realme CEO and founder Li Bingzhong published a long article on January 3. Realme has entered its sixth year since its establishment. The official defines this year as Realme’s “year of brand renewal” .

According to reports, realme has adjusted the Logo, optimizing it while continuing the core assets of the brand, and presenting it with a more concise and international image.

▲ realme’s official The Chinese Slogan will also give it more meaning while retaining "dare to leapfrog".
Li Bingzhong also revealed that the first thing Realme has made clear is that the "iron triangle" of product strength, technological strength, and brand strength will work together to become a "technology brand that better understands young people."
In terms of "product strength", realme will implement the "premium strategy" and focus on two major product lines in China, the GT series as the "performance king" and the digital series as the "mid-range disruptor".
In terms of "technological strength", we focus on the scene needs of young people, create three major advantages in performance, imaging, and appearance, and enhance product competitiveness through the rapid decentralization of leading technologies. In 2024, realme will jointly develop "cutting-edge" innovative technologies with more than 30 international first-line technical partners, and R&D investment and scientific research talents will be significantly increased.
In terms of "brand power", realme will focus on young groups, deepen the user insight mechanism, so that the needs of young users can reversely shape products, and create a brand experience that can be participated and co-created.
Realme Vice President, Global Marketing President, and China President Xu Qi also posted today: "We care more about user reputation than sales volume. In 2024, let every product exceed expectations and become the best quality-price ratio of Chinese mobile phones." King!”

The full text of Li Bingzhong is attached below:

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