Canalys: In Q2 2024, local Chinese manufacturers will occupy the top five seats in mainland China's smartphone market for the first time, with vivo winning the championship and Apple falling to sixth place

Thanks to netizen Xichuang Old News for submitting clues! According to news on July 25, a Canalys report showed that in the second quarter of 2024, mainland China’s smartphone market achieved further recovery after experiencing an inflection point in the previous quarter. Shipments increased by 10% year-on-year, returning to the level of 70 million units. In addition, local Chinese manufacturers occupied the top five seats for the first time. The ranking information in the attached report is as follows: 1. Vivo's shipments increased by 15% year-on-year, returning to the top of the Chinese market. With its solid offline channels and capturing the demand for "618" e-commerce, its shipments reached 13.1 million units, and its market share up to 19%. 2. With the launch of the Reno 12 series of new products, OPPO firmly occupied the second place with shipments of 11.3 million units. 3. Honor released the new 200 series, ranking third with shipments of 10.7 million units, a year-on-year increase of 4%. 4. After Huawei experienced a brilliant performance in the last quarter, its growth rate slowed down slightly, ranking fourth with shipments of 10.6 million units. 5. Xiaomi boosted brand exposure through the release of the SU7 car. Its Redmi K70 series and Xiaomi 14 series continued to maintain strong momentum, returning to the top five with shipments of 10 million units and a year-on-year growth of 17%. 6. Apple's shipment ranking dropped to sixth, with its market share slightly declining by 2% year-on-year, occupying 14% of the market share.

Canalys research manager Amber Liu said:

1. This quarter, the Chinese market welcomed a long-lost double-digit rebound.
2. The pace of recovery is gradually approaching the global level of 12%.

Macro-environmental pressure

However, the overall consumption environment is still under pressure, and manufacturers are catalyzing market demand through stimulus measures.

Highlights of the E-commerce Shopping Festival

The "618" E-commerce Shopping Festival has become a highlight. Manufacturers collaborated with e-commerce platforms to start the promotion cycle in advance and increase promotion efforts, which promoted the recovery of demand.

Offline channel layout

Manufacturers with ecosystem advantages such as Huawei and Xiaomi continue to deepen their offline channel layout, expand a wider partner network, and increase the sales add-on rate of mobile phones, ecological equipment, automobiles and other products.

1. Local manufacturers occupy a leading position in the market, and the top five are all domestic brands.

   • Honor Magic V3: AI-empowered, improved practicality, will be launched into the international market.
   • Apple: Optimize channel management and stabilize retail prices.

High-end market opportunities

1. Chinese brands (OPPO, Honor, vivo) are leading in the field of generative AI.
2. The localization of Apple’s Apple Intelligence service is crucial.

Market Trends

1. The market is gradually returning to normal and is expected to recover moderately.
2. Huawei launches HarmonyOS Next to build a Hongmeng native application ecosystem.
3. Various manufacturers are accelerating the construction of AI infrastructure, self-developed models and application ecosystems.
4. Competition in the local market is fierce, and Chinese brands are actively seeking overseas expansion.

   

   Referring to the second quarter, Chinese local manufacturers occupied the top five seats for the first time, led by vivo, and the market welcomed 10% double-digit growth

The above is the detailed content of Canalys: In Q2 2024, local Chinese manufacturers will occupy the top five seats in mainland China's smartphone market for the first time, with vivo winning the championship and Apple falling to sixth place. For more information, please follow other related articles on the PHP Chinese website!