After BMW withdrew from the price war, 4S stores are now refusing to deliver cars. Is it the new normal to increase the price by an additional 30,000?

News on July 22. Recently, "Blue Whale News" reported an attention-grabbing news. After BMW withdrew from the price war, many 4S stores across the country refused to deliver cars on a large scale. This move triggered caused widespread social concern and consumer dissatisfaction. According to reports, a Chongqing consumer signed a car purchase contract with Chongqing Baoyu Automobile Sales and Service (Group) Co., Ltd. on May 29, purchased a BMW i3 at a price of 174,500, and paid a deposit. However, as the date for picking up the car approached, the consumer was told that he would need to pay an additional fee of 30,000 yuan. After many negotiations, the 4S store responded erratically. First, it said that the car could be picked up for an additional price of more than 10,000, and then changed its story and said that the vehicle had been discontinued and could not be delivered.

2. The models involved are mainly concentrated in i3, ix3, 3 series, etc. Most of the vehicles ordered by consumers from the end of May to June encountered a temporary price increase of 30,000 when they picked up the car in July.
3. In response to rumors that BMW China will withdraw from the price war, BMW China responded that it will focus on business quality in the Chinese market in the second half of the year and fully support the steady development of dealers.
4. According to the sales data released by the BMW Group in the first half of 2024, the group sold 375,900 new BMW and MINI cars in the Chinese market, a year-on-year decrease of 4.2%. In the second quarter of this year, sales in China reached 188,500 vehicles, a year-on-year decrease of 4.7%. -->

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