It is reported that Alibaba requires all businesses to have 'operational awareness' and is expected to squeeze out the water of 'false prosperity business'

2. Emphasis on pragmatism
   The report pointed out that when Alibaba management talked about Alibaba in the past, they were more willing to emphasize words such as "mission", "vision", "tomorrow" and "innovation". In comparison, this indicates that Alibaba's management hopes to emphasize pragmatism and "business awareness."
Squeeze out false prosperity
3. Many Alibaba people interpreted that this move means that Alibaba will squeeze out a lot of false prosperity in business
   , adapt to the general environment make business trade-offs and invest in more refined management.
Return to Taobao
4. In late May this year, Alibaba founder Jack Ma spoke at a communication meeting attended by only a few business presidents. He said that the future of Taotian Group is "Return to Taobao, return to users, return to the Internet
   "; Several Alibaba managers have also mentioned many times this year that Taotian's biggest challenge is to compete with its past and become a better version of itself, "rather than becoming a competitor." Weaken absolute low prices
According to previous reports on this site, Taotian Group held a closed-door meeting for merchants after the end of 618 (at the end of June). Front-line business executives attended the meeting. Several changes were made clear at the meeting. It will be officially implemented in the second half of the year. One of the "core changes" is that Taobao has weakened its absolute low-price strategy. Since last year, the system of allocating search weights according to "five-star price power" has been weakened and changed back to GMV (full name Gross Merchandise Volume, total merchandise transaction volume). . In the first half of this year, the five-star price power of many categories has been canceled one by one.

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