What aspects do short video content planning principles include? Content planning includes what to do and prepare materials?

1. Conform to the tonality of the platform: Plan corresponding short video content according to the user groups and tonality of different platforms.
2. Capture user needs: Understand user expectations and provide content that matches their interests.
3. Highlight the content theme: Clear the theme of the short video and convey the message clearly.
4. Focus on content quality: Create original, interesting and informative short video content.
5. Optimized content structure: Rational layout and rhythm control allow users to quickly understand the content.
6. Improve user interaction: Guide messages, likes, and shares to enhance the communication power of short videos.

In short video creation, content planning is a crucial first step. How to plan short video content that attracts users and expands influence? This article will provide an in-depth analysis of the short video content planning steps and provide practical guidance for creators. PHP editor Xinyi has compiled and summarized the following content to help everyone understand the key skills and steps of short video content planning and help create high-quality short video content.

1. Determine the content theme: Clear the theme of the short video and lay the foundation for planning.
2. Develop content strategy: Develop content form, style, technique and other strategies based on the theme.
3. Prepare materials: Collect text, pictures, audio, video and other materials.
4. Design the plot: Create an attractive plot that resonates with users.
5. Consider the presentation method: Choose a presentation method that suits the content characteristics and platform requirements.

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