Has Porsche fallen from its pedestal? Dealers in many places across the country have launched a 30% discount and issued large coupons worth nearly 100,000 yuan.

According to news on June 24, Porsche dealers have recently conducted aggressive price reduction promotions for the SUV model Macan and pure electric coupe Taycan in some areas. According to Sina Technology's "Next Generation Car Research Institute", the price reduction is as high as 30% off, and some stores are offering large coupons such as 99,999 yuan, 88,888 yuan, 66,666 yuan.

In South China, some terminal stores said that the Macan model is undergoing discount promotions,

The maximum discount amount reaches 160,000 yuan, and the lowest price after the discount drops to 448,000 yuan

. At the same time, in Shandong, Hubei, Jiangxi, Fujian, Zhejiang, Jiangsu and other provinces, consumers can even buy a naked Macan for less than 500,000 yuan. The manufacturer's guide price of the Porsche Macan was originally between 578,000 yuan and 858,000 yuan. In addition, the pure electric coupe Taycan has also been affected by the wave of price cuts. According to reports, the average price of a Taycan naked car has dropped to 804,900 yuan, and the average price of a full-priced car is 856,600 yuan. Compared to the 2024 Taycan 4The official guide price and dealer quotation start from 1.038 million yuan, which is quite attractive. A car owner purchased a Taycan in Changchun, Jilin for a bare car price of 741,000 yuan, a discount of 297,000 yuan compared to the official guide price, and the discount rate reached

7.1% off

.

According to the editor’s understanding, Porsche’s sales performance in the global market this year is not optimistic

. According to its global delivery report data for the first quarter of 2024, Porsche has delivered a total of 77,640 vehicles worldwide, a year-on-year decrease of 4%. In the Chinese market, Porsche's first-quarter deliveries dropped significantly by 24% year-on-year to only 16,340 vehicles. The North American market also showed a similar downward trend, with deliveries falling 23% year-on-year to 15,087 vehicles. In contrast, the European (excluding Germany) market performed relatively well, with deliveries increasing by 9% year-on-year to 20,044 vehicles.

Porsche’s aggressive price reduction promotion may be in response to the pressure of declining global sales, especially in the two important markets of China and North America. Through price cuts and promotions, Porsche hopes to stimulate consumers' willingness to buy, increase sales and regain its market position.

The above is the detailed content of Has Porsche fallen from its pedestal? Dealers in many places across the country have launched a 30% discount and issued large coupons worth nearly 100,000 yuan.. For more information, please follow other related articles on the PHP Chinese website!