This past May, Huawei held an innovative product launch conference in Dubai. With the themes of “Fashion, Beyond” and “Beautiful Creation”, Huawei launched a number of new products such as wearable audio and smart office.
The highlight products released this time include Huawei’s thinnest and lightest smart watch to date, WATCH FIT 3, MateBook
This conference demonstrated the perfect combination of ultimate technology and fashion aesthetics to global consumers, further strengthening Huawei’s confidence in building a global, fashionable, and high-end brand
At the same time, Huawei terminals also Huge billboards have been set up in international cities such as Paris, Singapore, Milan, Munich, Istanbul, Warsaw, and Mexico City. The eye-catching billboards demonstrate Huawei's strong strength and lofty ambitions as the world's top technology company
Huawei's. This kind of large-scale publicity is not the first time. In September last year, Huawei wearable products were unveiled at a landmark in Dubai, occupying a huge billboard of 6,000 square meters, introducing Huawei's flagship new wearable products to the Middle East market. Yu Chengdong said at the time that Huawei would. Continuing to build a global high-end brand and bring more innovative products and ultimate experiences to global consumers
In recent years, Huawei terminals have not only maintained a leading position in the domestic technology and digital field, but also actively expanded into the international market, in mobile phones, PCs, and wearables. It has achieved remarkable results in many categories and won widespread praise from consumers and media.
Huawei is back as the king of mobile phones: Pura 70 shines and ranks first in the world in folding screens.
After several years of adjustment, Huawei has The pace of flagship product release has been fully restored since the Mate60 series in 2023, and it has regained its No. 1 position in mainland China’s smartphone market shipments in the first quarter of 2024. Huawei has always attached great importance to the global mobile phone market and continuously optimized its products. The combination and design provide more choices for consumers around the world. In April this year, Huawei Pura 70 series launched the Pioneer Plan sales in China, and was subsequently launched in Europe, the Middle East, Africa, Asia Pacific and Latin America.From Dubai’s Sheikh Zayed Road to Istanbul’s Bosphorus, from Warsaw’s Chopin Airport to Singapore’s Changi Airport, Huawei Pura 70 Ultra’s advertisements are everywhere
well-known overseas media such as Forbes. and CNET spoke highly of the imaging performance and design aesthetics of the Huawei Pura 70 Ultra. Forbes called the model's camera hardware "industry-leading, bringing innovative technology and unprecedented features."
At the same time, Huawei is committed to creating a warm-looking camera. High-end brand image. On May 8, the "Warm World-Huawei Imaging Twelve Years Exhibition" was held in Dubai. This is the largest imaging exhibition in Huawei's history. Huawei's foldable screen mobile phones have also made great achievements. Attention, Huawei became the global foldable smartphone market leader for the first time in the first quarter of this year
According to data from Counterpoint Research, Huawei’s foldable mobile phone shipments accounted for 35% of the global market in the first quarter of this year, compared with last year. An increase of 21 percentage points in the same period
Last September, Huawei launched the large folding phone Mate rave reviews and strong sales.
With the hot sales of Huawei mobile phones, the market share of Hongmeng operating system has also increased steadily. Data from Counterpoint Research shows that in Q1 2024, the global share of Hongmeng OS in the global mobile phone system market will increase from 2% to 4%.
Huawei’s tablet and PC products are strong and its technical strength is breathtaking
Huawei’s performance in the tablet market is also eye-catching. According to the IDC report, Huawei leads the Chinese tablet market in the first quarter of 2024, with a market share of 36.3%, nearly 12 percentage points higher than Apple.
In the global market, thanks to strong demand in China and the Asia-Pacific region, Huawei tablets have maintained the third position in the world for two consecutive quarters, with shipments reaching 2.7 million units, a year-on-year increase of 70%.
This achievement is due to Huawei’s unremitting efforts in product innovation, technology research and development, and market strategies.
Take the newly released Huawei MatePad 11.5"S as an example. Its soft-light version uses a newly upgraded Yunclear soft-light screen. Through nano-etching technology and nano-magnetic coating process, it significantly reduces 99% of Interfering light while reducing screen reflectivity by 60%, which not only protects eyes but also improves the viewing experience
Use with Huawei M-Pencil (3rd generation) StarLight Edition and Smart Magnetic Keyboard (StarLight Edition). , MatePad 11.5"S can provide powerful interactive operation support, bringing users a more efficient and convenient paperless learning solution.
In terms of technological innovation, the new generation of Huawei MateBook X Pro is a model. With its excellent performance and design, this new product has not only won the love of overseas consumers, but also received high praise from authoritative overseas media such as Stuff, Expert Reviews, and Android Authority.
The new Huawei MateBook
Expert Reviews gave this computer a very high rating: "Huawei MateBook
In the field of smart wearables, Huawei is leading the progress of the entire industry. After ten years of development, Huawei smart wearables have a rich product series from entry-level to high-end. Domestic shipments have ranked first for four consecutive years, and it has firmly established itself as a domestic high-end wearable brand.
According to the latest report from market research organization Canalys, Huawei continues to maintain the number one market share and growth rate for wearable devices in the domestic market, with both market share and growth rate reaching 38%.
This data once again highlights the outstanding status of Huawei's wearable brand in the hearts of consumers. It continues to provide excellent experiences through technological innovation and product upgrades, and has won widespread recognition and love from the market.
Last year, Huawei accelerated its layout in the global wearable market, moving from high-end products to a global high-end brand. Canalys data shows that in the first quarter of 2024, Huawei performed well in the global wearable device market, with a growth rate of 46%, becoming the fastest growing manufacturer in the world.
Since the beginning of 2023, Huawei has brought a diverse product portfolio to the global market, including Huawei's high-end technology flagship WATCH Ultimate series, the all-round health monitoring WATCH 4 series, and the stylish and multifunctional GT4 series.
These outstanding products not only demonstrate the strong global influence of Huawei's wearable products, but also further consolidate its position as a global technology leader.
Huawei’s latest major wearable products, such as WATCH GT 4 and WATCH FIT 3, frequently appear on billboards in major cities around the world, not only demonstrating Huawei’s strength, but also its increasingly prominent high-end fashion charm.
Huawei terminal has become a brand that shines around the world
Based on the above, Huawei’s outstanding performance in multiple fields such as mobile phones, tablets, PCs and wearable devices has established its position as an industry leader and promotes global The rapid development of the industry.
Today, Huawei's high-end, technological and fashionable image is extremely conspicuous in airports, business districts and even main streets in cities around the world, and has once again reached new heights.
It can be seen from these measures that Huawei is establishing new connections with global consumers through comprehensive integration with fashion life, integrating technology into daily life, meeting the personalized needs of users in different scenarios, and continuing to consolidate its high-end brand image.
Looking to the future, Huawei Terminal has become a Chinese brand that shines around the world, providing more powerful products and more considerate services to global consumers.
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