Huawei Hongmeng App Store may charge 20% commission to challenge the high fee model of Apple and Google

According to news on June 19, foreign media recently disclosed that Huawei is considering implementing a new commission policy in its Hongmeng App Store. The planned commission rate is 20%, which is significantly lower than that of Google and Apple. App store commission rate of 30%.

It is understood that the Huawei Hongmeng App Store has not yet charged commissions for in-app purchases of non-game apps, which has alleviated the financial pressure on developers to a certain extent. At the same time, Apple and Google charge a uniform 30% commission for purchases in their app stores, including apps, games, movie or music subscriptions.

According to sources, Huawei is in close communication with game developers to discuss the implementation of this new commission policy. By reducing commissions, Huawei hopes to attract more developers to create high-quality games for Hongmeng system, thereby enriching the content of its app store and improving user experience. Currently, some Chinese mobile phone manufacturers charge as high as 50% for in-game purchases on channel servers. In comparison, Huawei's commission policy appears more reasonable and attractive.

According to statistical data, Hongmeng System’s global market share has recently doubled, from the original 2% to 4%. In the Chinese market, the performance of Hongmeng system is particularly eye-catching, and its market share has surged by 17% recently. This growth trend is in sharp contrast to the performance of Apple iOS in the Chinese market. According to data, in the first quarter of 2024, iOS’s share of China’s smartphone operating system market dropped by four percentage points.

In addition, with Huawei’s strong rebound in the local market, the company has successfully surpassed Apple and become the largest equipment ecosystem manufacturer in Greater China. This status covers multiple fields such as tablets, TWS headsets, and wearable devices. As of the first quarter of 2024, Huawei's market share reached 18%, fully demonstrating its strong strength and extensive influence in the smart device market.

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