Global OLED flat panel shipments surged 131% in the first quarter of 2024, with Apple leading the market

According to the latest DSCC company report, in the first quarter of 2024, global OLED tablet computer panel shipments reached surprising growth, reaching 1.72 million pieces. Compared with the same period last year, the growth rate was as high as 131%. This number also hit a record high.

OLED technology is gradually becoming the mainstream choice for tablet display panels due to its excellent display effects and energy efficiency. The report predicts that as the price gap between OLED and LCD panels shrinks, the market share of OLED tablets is expected to further expand in 2028 and beyond. Many brands have launched OLED tablets, and it is expected that by 2028, the unit share of OLED tablets will increase to 16%, and the revenue share will reach 55%.

In the first quarter of 2024, Apple showed strong momentum in the OLED flat panel market. Thanks to Apple's successful launch of two OLED iPad Pro products in May, the company took a dominant position in OLED flat panel procurement this quarter, with a market share of 47%. Followed by Huawei and Samsung, accounting for 25% and 17% of the market respectively.

In addition, the report also shows that a total of 15 OLED tablets were launched this quarter, an increase from 13 in the fourth quarter of 2023. Among them, the 13-inch M4 iPad Pro is the most popular, accounting for 35% of purchases. Followed by the 11.1-inch M4 iPad Pro and Mate Pad Pro 11, accounting for 12.5% ​​and 11% respectively.

Looking to the future, DSCC predicts that the second quarter of 2024 will usher in a peak purchase of OLED flat panel panels. Purchase volume is expected to exceed 3.9 million pieces, a month-on-month increase of 127%, and a year-on-year increase of 333%. Apple's production is expected to increase by 246% month-on-month, and its market share is expected to jump to 72%. At the same time, brands such as Huawei, Microsoft and Samsung will also achieve varying degrees of growth. In terms of product segmentation, the 13-inch M4 The iPad Pro is expected to continue to lead the market, accounting for 38% of the market share, with the 11.1-inch iPad Pro and Huawei's Mate Pad Pro 13.2-inch ranking second and third respectively.

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