Honor Magic V Flip released to create a full-form folding screen matrix

On June 13, 2024, the Honor Magic V Flip technology and fashion show was held in Shanghai. As Honor's first small foldable phone, the launch of Honor Magic V Flip marks the completion of the final deployment of the entire folding screen system, becoming one of the few brands that integrates all existing folding screen phone forms.

Honor starts from consumer demand and uses AI and folding screens as the core driving forces to bring new value thinking to folding flagships. The newly released Honor Magic V Flip subverts the traditional design of the industry, bringing a rich and trendy human-computer interaction experience with its groundbreaking super-large vertical folding external screen, creating a small giant screen that is the dream of young people; breaking the technical barriers of small folding in all aspects, The perfect fusion of fashion and technology refreshes consumers' value definition for small folding phones with poor user experience.

##This time, Honor Magic V Flip is launched in three fashionable colors: Camellia White, Champagne Pink, and Iris Black, with three configurations: 12GB+256GB, 12GB+512GB, and 12GB+1TB versions, priced at 4,999 yuan, 5,499 yuan, and 5,999 yuan respectively. There is also a high-end model of Honor Magic V Flip, 16GB+1TB priced at 6,999 yuan.

Innovation leads the progress of the industry, and the magic of Honor technology supports the perfect transformation of the small foldable

In recent years, structural innovation represented by folding screens has become the difference between mobile phone brands the key to competitiveness. However, as the overall growth of the mobile phone market slows down, and small foldable mobile phones themselves encounter bottlenecks in meeting consumer demand, many competitors in this field have gradually slowed down the development and launch of new phones. Through insight into consumer pain points, relying on strong technical strength and continuous exploration of craftsmanship, Honor launched the first vertical folding product Honor Magic V Flip. Come more possibilities.

Honor Magic V Flip is equipped with the industry’s pioneering comprehensive external screen, SLR-level imaging, flagship long-lasting quality, flagship Qinghai Lake battery and other flagship product capabilities. From the design concept It has redefined small folding products in multiple dimensions such as structure, interaction, etc., making the external screen the main screen for the first time, leading the small folding screen track into the "giant screen era", and becoming a benchmark product that promotes the growth of the small folding market.

Honor Magic V Flip breaks the record of thinness and lightness in the vertical folding category. With the super large 4-inch vertical folding external screen, it opens up a new horizon of human-computer interaction for users. Not only that, Honor also designed the camera in the lower left corner of the external screen to avoid high-frequency use areas, and proposed the industry's first "right-hand screen" small folding concept, demonstrating user-centeredness everywhere; the flagship global low-power LTPO, in conjunction with the industry-leading multi-function This eye protection technology allows users to have the leading experience of dreaming about a small giant screen and all-day eye protection at the same time. At the smart scene level, with the help of light functions such as magic window partition interaction, smart capsules, and desktop cards, and in-depth adaptation to more than 40 commonly used software, external screen applications cover 80% of user scenarios, and the usage scenarios of small folding external screens are reconstructed. Not only that, Honor also uses AI technology to continue to empower "small giant screens", crossing the boundaries between mobile phones and wear, becoming a new model for vertical folding mobile phones.

## Honor Magic V Flip brings the leading image hard and soft matrix in the vertical folding category, including front and rear dual 50-megapixel SLR-level photo cameras, supports photo portrait engines, and rear-mounted The lens also supports dual anti-shake, ensuring users can easily shoot high-definition blockbusters. Combined with the hover selfie and AI photo enhancement functions, it is easy to achieve the freedom of shooting portraits, and the photography experience leads the industry in an all-round way.

Honor Magic V Flip will also provide users with a more reliable experience. The whole machine has passed the Swiss SGS high-reliability folding quality certification, thanks to its Honor Luban The hinges, as well as Honor's self-developed shield steel, make the whole machine leading the industry in reliability in terms of screen impact resistance, whole machine drop resistance, low visible creases, and stable hovering. At the same time, it is equipped with the category-leading 4800mAh Qinghai Lake battery in a compact body space, and introduces an ultra-thin liquid-cooled VC heat dissipation solution to meet consumers' demands for mobile terminal portability and high performance.

Honor Magic V Flip relies on the "superior" vertical folding hard core capability to provide users with the experience of using a flagship candy bar machine, fully demonstrating Honor's leading technical strength in the field of folding screens, and enabling the perfect transformation of small folding screens.

Gathering the folding screen full-form matrix to comprehensively consolidate the leadership of the folding screen industry

While consumers have strong demand for folding screen mobile phones, they also put forward the innovation and adaptability of major brands. Higher requirements. According to statistics from Counterpoint Research, domestic foldable screen mobile phone shipments in the first quarter of 2024 increased by 48% year-on-year. Among them, the shipment volume of large folding mobile phones has grown rapidly year-on-year, but small folding mobile phones still need high-end players to guide the industry's upward development. Against this background, Honor continues to bring revolutionary breakthroughs in product experience through continuous technological empowerment and collaborative innovation, promoting all categories of foldable screens to accelerate their leap into the main mobile phone.

Honor has been breaking through the technical ceiling of the industry. The Honor Magic V2 series uses hard-core technology to reconstruct the internal spatial structure of folding screens, leading folding screen mobile phones into the "millimeter era" Honor Magic Vs2 once again breaks the record for thinness and lightness of large-screen inward-folding mobile phones through aerospace-grade rare earth magnesium alloy, self-developed Honor shield steel materials, titanium alloy 3D printing and other technical processes, and leads the folding screen into the era of main mobile phones.

In addition to technological leadership, Honor has also been at the forefront of the industry in terms of product innovation concepts. The Honor Magic V2 series uses the concept of "divided into two" to break the boundary between candy bars and folding screens, allowing folding screen phones to truly enter the main battlefield competing with candy bar flagships. Honor V Purse pioneered the "wallet folding screen" product concept, subverting folding screen aesthetics and human-computer interaction perception, bringing users a freer way of fashion expression, and further broadening the boundaries of the integration of fashion and technology.

Now, the release of Honor Magic V Flip not only makes up for Honor’s last shortcoming in the folding screen mobile phone category, but also creates a new era of vertically folding mobile phones with large external screens. Honor crosses the boundary between mobile phones and wearables, providing consumers who pursue fashionable technology with a new choice of vertically foldable main phones, setting a new benchmark for small foldable phones in the industry, and leading the exploration of the future trend of small foldable phones.

In addition to folding screens, Honor also continues to lead the development of the industry in the field of AI. In 2022, Honor proposed the platform-level AI Magic Live smart engine for the first time, and this year proactively proposed a four-layer AI strategic architecture, using AI to enable cross-system integration, and using AI to reconstruct the operating system. This strategy also attracted people Various manufacturers, including Apple, are following up to jointly create AI prosperity. In the future, Honor will use AI and folding screens as its core driving forces. While comprehensively consolidating its industry leadership, it will also firmly seize the opportunities of the times in the competition in the high-end market.

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