Yin Tongyue led Chery executives to hand-deliver Star Era ET and give special gifts

In the news on May 11, competition among domestic car companies has become increasingly fierce recently. Not only are there fierce competitions on products, but car company executives have also taken it upon themselves to improve service quality to win the hearts of consumers.

On May 10, the senior leaders of Chery Group gathered together at the Star Era ET first batch of one thousand vehicle delivery event held in Guangzhou. Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Group, Gao Xinhua, CTO, Executive Deputy General Manager of Chery Automobile and Dean of the R&D Institute, Huang Zhaogen, Assistant General Manager of Chery Automobile and General Manager of Xingtu Marketing Center, and others attended the event. They personally handed over the new car keys to the users, and at the same time, delivery ceremonies were also held simultaneously in stores in 36 cities across the country, including Shanghai, Beijing, Ningbo, and Wuhu.

According to the latest news, Star Epoch ET has been Chery Group’s “disruptor” in the high-end electric SUV market since the first batch of complete vehicles rolled off the assembly line on January 19, 2024. "Expectations. Yin Tongyue once said at the offline ceremony that he would make this product a competitive product that is scary and troublesome. Now, it is officially announced that Star Era ET has completed the delivery of the first batch of one thousand units at the beginning of its launch.

At the delivery site, Yin Tongyue had a cordial communication with each user and presented an autographed Star Era ET car model as a gift. Such a move will undoubtedly further shorten the distance between the brand and consumers. He emphasized: "Respecting users is the foundation for the long-term development of the brand. Chery Group insists on being user-centered, and executives must meet with users every year." Officially released, it is positioned as a medium-to-large "super smart" SUV. Its extended-range version starts at 189,800 yuan, and the pure electric version starts at 229,800 yuan. This price positioning will undoubtedly bring new products to the market. Competitiveness.

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