Motorola President: In 3 years, it has become one of the top three companies in the world outside the Chinese market.

According to news on May 28, Sergio Buniac, senior vice president of Lenovo Group, mobile business group and president of Motorola, recently said in an interview that he will build Motorola into a global leader in addition to... The world's top three smartphone brands outside the Chinese market.

To this end, after Bunyak launches an internal plan called "Gladiator Project", Motorola will adopt three major strategic adjustments: First, change from the previous contraction strategy to substantial expansion, with a special focus on Latin America and global markets outside of North America.

Secondly, it seizes the high-end market share through its foldable mobile phone Razr series and Edge series; finally, through cooperation with well-known brands such as Pantone, Bose and Gorilla Glass (Corning), it broadens the user base and attracts Generation Z, B2B users and more female users.

Motorola's transformation has achieved initial results. The shipment volume of the new generation folding product moto razr 40 is five times that of previous generations of products. The commercial office mobile phone ThinkPhone Sales tripled.

In the 2023/24 fiscal year, Lenovo’s smartphone activation volume increased by 12% year-on-year, high-end products accounted for 25%, and revenue in the Asia-Pacific and EMEA markets increased by 88% and 40% respectively.

Buniak believes that Motorola has changed from "fighting for survival" six years ago to "fighting for victory."

He pointed out that Motorola has always maintained the top three positions in the market in North America and Latin America, and will occupy the top three positions in the U.S. smartphone market with a market share of 6% in Q4 2022; in the Latin American market, Motorola Its market share is as high as 24%, second only to Samsung.

Although Motorola's influence in the Chinese market has weakened, Buniak is confident in Motorola's future development. He predicts that with the development of AI mobile phones, traditional application software will gradually disappear and be replaced. is the personalized service provided by AI mobile phones based on user intentions.

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