HUAWEI Pura 70 fashionable night landed in Shanghai: He Gang interprets the brand spirit of 'Forward with Determination'

On the evening of May 24, the "HUAWEI Pura 70 Fashion Night" offline event landed in Shanghai. The event gathered many media, artists, industry elites, fashionistas, and celebrities, creating a fashionable atmosphere and jointly presenting a fashion feast covering multiple circles.

He Gang, CEO of Huawei Device BG, delivered a speech at the event, explaining the brand spirit of moving forward. Ni Ni also appeared at the ceremony as the fashion ambassador of HUAWEI Pura 70 series, sharing her wonderful story with the Pura 70 series.

##From the Huawei Pocket 2 Fashion Ceremony in February to the Huawei Pura 70 Fashion Night, Huawei has once again shared its understanding of technological aesthetics with the public in the form of fashion events.

"Pura is a new life, a style, and a spirit." He Gang said that Pura also has the meaning of "purity" and represents Huawei's pursuit of ultimate design aesthetics and ultimate imaging capabilities.

As the first product of Huawei’s Pura series, Huawei’s Pura 70 series breaks through the boring performance parameters and conventional square and round design, and adopts a highly recognizable wind vane design language. It interprets the brand spirit of the Pura series of "pursuing the true heart and moving forward with determination", unlocking another kind of beauty possibility for users.

Especially Huawei Pura 70 Ultra, the high-end embroidery embossing process and the design of the red circle lens make every detail reflect a sense of exclusivity and ceremony.

Not only that, Huawei’s unique XMAGE image logo is like an iconic exclusive accessory in high-end fashion, which can highlight the unique elegance and taste of the mobile phone. Huawei Pura 70 Ultra is equipped with an exclusive lens embellished with a small gold mark in a red circle, making every shot rise full of ritual.

Currently, flagship mobile phone products equipped with XMAGE imaging system have been launched one after another, and have established unique advantages in technology and style, and have received unanimous praise from professional institutions and consumers.

In He Gang's view, XMAGE is the condensation of Huawei's continuous innovation in the imaging field in the past, and it is also a commitment to continuous breakthroughs in the future.

#The development history of the P series is the history of the development of moving images. The Huawei Pura 70 series equipped with the XMAGE imaging system is the beginning of Huawei's next decade in the field of mobile imaging.

With the help of hardware technology innovations such as super-concentrated imaging system, variable aperture and ultra-large aperture, sensor shift anti-shake, Huawei Pura 70 series has achieved miniaturization of the imaging system and packed a powerful camera into a thin and light body. Imaging components, combined with the industry's first XD Motion motion engine, XD Fusion Pro high-definition engine, XD Optics computational optics and other software algorithm upgrades, allow for the perfect combination of high-definition shooting and clear shooting.

Among them, Huawei Pura 70 Ultra is equipped with the industry's first super-concentrated retractable camera, which perfectly integrates powerful imaging capabilities with a thin and light body. The ultra-high-speed Fengchi flash shooting function can not only record images at speeds of 300km/h, but can also be easily used by fashionistas for daily street photography, helping everyone to easily freeze every "beautiful" moment.

The newly upgraded super-concentrating macro telephoto camera can clearly record whether it is distant scenery or the wonderful micro world.

As Ni Ni shared at the scene: "Use Huawei Pura 70 Ultra to capture those exciting moments in life. When the camera is stretched out and the exclusive mechanical sound sounds, It was as if a recording ceremony had begun."

During the experience of Huawei Pura 70 Ultra, Ni Ni also captured some very wonderful moments, such as the shadows of flying birds projected on the wall at dusk. The animals in it are lifelike, as if they are telling a story about running towards each other; a macro shot of a sleeping kitten, even its whiskers are clearly defined, its expression is very peaceful, it is not known whether it is having some sweet dreams.

"We look forward to everyone working with Pura to open up new horizons, explore unseen beauty, use imagination to inspire creativity, and make the world glow with more possibilities." He Gang said, welcome everyone In daily life, pick up your mobile phone to capture a moment of life under your lens, and feel the unique charm of instant aesthetics.

Through this fashion night event, Huawei's Pura series once again demonstrated its brand's original style, with its pioneering and cutting-edge aesthetic design and leap-forward leading images. Technology and powerful flagship performance bring immersive experience and understanding to everyone.

This is also a vivid reflection of Huawei's original intention of being "consumer-centered" and its insistence on building a warm brand.

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