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Web design color knowledge
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The first thing you need to learn is not the combination of multiple colors, but getting familiar with every common color. (So if you are not yet proficient, I do not recommend that you follow the color numbers given by others on the color palette as soon as you get started. You only know it, and you are still unfamiliar with the use of colors.) This will be involved here "Color Psychology" is not a serious subject. You can search in an online bookstore, find a book with good reviews, buy it and read it. Your understanding of color will be deeper.
Studying color psychology, to put it bluntly, is to study your audience. Excellent web color matching is not just about looking good. Color has functions and purposes. Understand the information, atmosphere, and values behind the colors... When you are facing a known audience, you will know , what color tendencies should you start with. The age group, gender ratio, consumption level, style preference, etc. of the people targeted by the web page should all be considered in color selection.
Author: Seeseed
Link: https://www.zhihu.com/question/33549908/answer/211860302
Source: Zhihu
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