I'm running this query:
SELECT id FROM posts WHERE title LIKE '%CERTIFIED INSTALLER%';
The text in the database is stored as 'ᴄᴇʀᴛɪꜰɪᴇᴅ ɪɴꜱᴛᴀʟʟᴇʀꜱ', which is a unique font.
The above query returns 0 results, but when I change the 'ᴄᴇʀᴛɪꜰɪᴇᴅ ɪɴꜱᴛᴀʟʟᴇʀꜱ' text font in the database to something like a sans serif font, it returns results.
Why is this?
It's not a different font, it's a different character in Unicode.
If you paste the text into https://www.babelstone.co.uk/Unicode/whatisit.html you will see it tells you what the characters actually are:
Take "ᴄ" as an example, you can look it up elsewhere, such as at https://symbl.cc/en/1D04/, it tells us:
You can see that the standard capital letter C is actually another character in Unicode called "Latin Letter Capital C", https://symbl.cc/en/0043/:
This also means that your database (and table) uses a character set that supports the Unicode characters you show here.