What’s the gameplay of Douyin 618 event in 2024? When will it end?

With the rapid development of digital marketing, the Douyin 618 event, a feast for the e-commerce community, will soon kick off in 2024. With its unique short video format and huge user base, Douyin has created an unprecedented shopping experience platform for merchants and consumers. PHP editor Xiaoxin will take you to explore the innovative gameplay of the Douyin 618 event and reveal the ending time of this shopping carnival.

1. What is the gameplay of Douyin 618 event in 2024?

1. Live streaming of goods

During the 618 period, Douyin’s live streaming of goods has become one of the main promotion methods. Many celebrities, Internet celebrities and brands will use live broadcasts to demonstrate product features to the audience, answer questions interactively in real time, and enhance the shopping experience.

2. Short video planting

Using the communication power of short videos, merchants and creators will produce various grass planting videos to attract users' attention through creative content and guide users to click to enter the products page.

3. Interactive challenges

Douyin will launch various interactive challenges to encourage users to participate, such as imitation shows, dance challenges, etc., to increase user stickiness and provide exposure opportunities for participating brands.

4. Coupon and red envelope rain

During the event, users can obtain coupons and red envelopes by participating in interactive games, watching live broadcasts, etc. These discounts can be used when purchasing goods, increasing users purchasing power.

5. Limited time flash sales

Douyin will set up multiple limited time flash sales periods, during which users can snap up their favorite products at very low prices.

6. Personalized recommendations

Using big data and algorithms, Douyin will push personalized product recommendations based on users’ shopping habits and preferences to increase conversion rates.

7. Cross-border cooperation

Douyin may conduct cross-border cooperation with major brands to launch joint products or special activities to attract user attention.

8. User interaction

By setting topic tags, user voting, etc., we can increase user participation and make the event more interactive and interesting.

2. When will Douyin 618 end?

The Douyin 618 activity usually reaches its climax on June 18 every year, but the entire activity cycle may start from the beginning of June and last until the end of June. The specific end time will be adjusted based on the year’s marketing strategy and user feedback.

Douyin 618 event has become an indispensable part of the e-commerce festival with its innovative gameplay and rich interactive experience. With the advancement of technology and the diversification of user needs, we can foresee that Douyin 618 will bring more surprises and possibilities in the future. Let’s wait and see and enjoy this feast of shopping and entertainment.

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