In Douyin, the value of uv is equal to "sales/visitor", which is the value brought by each visitor entering the live broadcast room. The sales include the transaction volume of the products in the live broadcast room, as well as the users The amount of the gift will be given to you; once the UV value goes up, users will enter the live broadcast square and receive a steady stream of free traffic.
The operating environment of this tutorial: Windows 7 system, Dell G3 computer.
One of the big reasons why no one enters the live broadcast room is that the weight of our live broadcast room is too low. The four factors of uv value, dwell time, interaction rate, and conversion rate directly affect the weight of our live broadcast room. It also indirectly caused no one to watch the live broadcast room. So what does the uv value mean?
Douyin’s uv value
UV is the abbreviation of English Unique Visitor, which means an independent visitor, a computer client that visits the website for a visitor. In summary, UV refers to the natural person who accesses and browses this webpage through the Internet. The value of UV is that it can more accurately correspond to an actual visitor. Using UV as statistics can more accurately understand the actual visitor.
uv value = sales/visitor, that is, the value brought by every visitor who enters our live broadcast room. The sales include the transaction volume of the products in the live broadcast room, as well as the users Give you the amount of the gift.
Generally speaking, if the UV value of a live broadcast room reaches 1, it is a passing standard, and people will start to enter the live broadcast room; if the UV value can reach 5 or more, it is considered excellent. Once the uv value goes up, you will enter the live broadcast square and receive a steady stream of free traffic.
Andsales = number of visitors * conversion rate * customer unit price
That is to say:UV value = conversion rate * customer unit price
It can be seen from the formula that UV value is related to conversion rate and customer unit price. This is generally understood by us. If the proportion of customers entering the store is high and the per capita consumption amount is high, business will be easier to do. It's the same reason.
How to increase the value of UV?
I have analyzed the influencing factors of UV value in detail before. If the conversion rate or customer unit price is higher, the UV value will naturally increase. The bigger!
And the unit price requires all merchants to do a reasonable job in maintaining old customers and related sales. For example, toothpaste and toothbrushes can be sold as a whole, which can be higher than the sum of the individual selling prices of the two. Slightly lower, this will also allow consumers to enjoy real discounts and benefits, and they will naturally be happy to come and buy. This will greatly help the store's unit price increase.
The other is the conversion rate. The factors that determine the conversion rate are the product details page and traffic. This requires all sellers to do a good job in these two aspects. On the one hand, it is to introduce a large amount of traffic; on the other hand, it is Just make the product details page well, so that the incoming traffic can be converted into customers of the store, which can also well improve the UV value of the store.
Expand knowledge:
Stay duration
The duration of stay is very important Indicators, it is normal for a new anchor to stay online for about 1 minute. If it reaches 3 minutes, it is considered average. If it reaches 5 minutes, it is considered excellent.
#The best time to attract users to stay longer is the first three days of the new account, and you can use the "hold back order" method to operate.
On-site attendance begins to decrease, but the total number of people is not high, so it can be used in combination with holding orders and lucky bags. When fans are grabbing lucky bags, they need to wait in the live broadcast room for the lucky bag draws, which can increase fans' retention in the live broadcast room.
Interaction rate
The interaction rate in the live broadcast room is also a very important weight indicator. Generally speaking, 3%~10% is normal. That is to say, if Your live broadcast is watched by 5,000 people, and the number of comments must reach at least 150 to be considered a normal live broadcast room.
We can set up more interactive questions for the audience to answer in the comment area; we can also send out some lucky bags. When sending out lucky bags, you must match the keyword instructions. Only in the comment area Only by entering the correct text will you have a chance to get a lucky bag.
Remember: when sending out lucky bags, you must remember to deliver them. If you do not deliver the items within 7 days, your lucky bag permissions will be revoked.
Conversion rate
The conversion rate determines the GMV of the live broadcast room. Our conversion rate for the entire live broadcast must reach at least 1% to be qualified. If it reaches 5%, it will be considered qualified. Very good.
If the conversion rate is not enough, you need to cooperate with Qianchuan and DOU to pull it. If Qianchuan and DOU can't pull it, you need to do a certain amount of manual intervention.
People who have done Douyin live broadcast will find that the platform will give us a certain amount of traffic support when they first start broadcasting, but after a few days, it will no longer provide traffic. This is because we did not receive the traffic provided by Douyin before. After the traffic was injected into the live broadcast room, there were neither comments nor likes, and the stay time was very low. Later, Douyin will feel that this live broadcast room has no investment value, so Start slowly giving up on your live broadcast room because you cannot generate revenue for the platform.
In the same way, if you have received the traffic given to you by the platform a few times and the data in the live broadcast room are very good, then when you start a live broadcast again, Douyin will give it to you first. Instill traffic.
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